“The lure of food”, exploring the role of “mukbang” on visit intention: an empirical study based on SEMs and artificial neural network (ANN)

Zhang, Wenkun; Wang, Yanan

doi:10.1007/s12144-023-04791-y

Cited by 2 publications

(1 citation statement)

References 104 publications

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“…Food displays and eating sounds trigger the release of dopamine in the brain. The dopamine rush causes viewers to seek satisfaction and pleasure repeatedly, leading to an addictive cycle [11]. Several critical research studies examined the potential negative psychological effects of mukbang watching and shed light on their potential adverse effects.…”

Section: Introductionmentioning

confidence: 99%

Validation of the Arabic version of the Mukbang Addiction Scale

Saeed,

Merdad,

Amin

et al. 2024

Preprint

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Introduction: The present study evaluated the psychometric properties of the Arabic translation of the Mukbang Addiction Scale (MAS) among Arabic-speaking adults from the general population. Specifically, it aimed to assess the factorial structure through a confirmatory factor analysis, determine the composite reliability through Cronbach alpha and McDonald's omega scores, assess gender invariance, and evaluate the convergent validity by examining its correlation to eating addiction and psychological distress. Methods A total of 370 individuals with a mean age of 21.94 ± 2.29 years participated in this study, which was conducted using an online platform. The participants were surveyed on demographic information, mukbang addiction, food addiction, and psychological distress. Translation was conducted using the forward and backward technique. Results The findings demonstrated excellent internal consistency of the Arabic MAS (McDonald's omega coefficient = .93). Confirmatory factor analyses validated the one-factor structure of the scale, while establishing measurement invariance across sex at the configural, metric, and scalar levels. No sex differences were observed in the Mukbang addiction levels. Lastly, the MAS scores were significantly and positively correlated with food addiction and psychological distress, supporting their convergent validity. Conclusion The current research provides evidence supporting the reliability and validity of the Arabic version of the MAS as a self-report method for assessing addictive Mukbang watching. While further validations are needed to corroborate the present findings, this measure can be effectively utilized across different fields, including schools, mental health centers, and researchers aiming to understand this global phenomenon.

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Section: Introductionmentioning

confidence: 99%

Validation of the Arabic version of the Mukbang Addiction Scale

Saeed,

Merdad,

Amin

et al. 2024

Preprint

View full text Add to dashboard Cite

show abstract

Translation, transcultural adaptation, and convergent validity of the Arabic version of the Mukbang addiction scale

Saeed,

Merdad,

Amin

et al. 2024

J Eat Disord

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Introduction The present study evaluated the psychometric properties of the Arabic translation of the Mukbang Addiction Scale (MAS) among Arabic-speaking adults from the general population. Specifically, it aimed to assess the factorial structure through a confirmatory factor analysis, determine the composite reliability through Cronbach alpha and McDonald’s omega scores, assess gender invariance, and evaluate the convergent validity by examining its correlation to eating addiction and psychological distress. Methods A total of 370 individuals with a mean age of 21.94 ± 2.29 years participated in this study, which was conducted using an online platform. The participants were surveyed on demographic information, mukbang addiction, food addiction, and psychological distress. Translation was conducted using the forward and backward technique. Results The findings demonstrated excellent internal consistency of the Arabic MAS (McDonald’s omega coefficient = 0.93). Confirmatory factor analyses validated the one-factor structure of the scale, while establishing measurement invariance across sex at the configural, metric, and scalar levels. No sex differences were observed in the Mukbang addiction levels. Lastly, the MAS scores were significantly and positively correlated with food addiction and psychological distress, supporting their convergent validity. Conclusion The current research provides evidence supporting the reliability and validity of the Arabic version of the MAS as a self-report method for assessing addictive Mukbang watching. While further validations are needed to corroborate the present findings, this measure can be effectively utilized across different fields, including schools, mental health centers, and researchers aiming to understand this global phenomenon. Plain English Summary Mukbang refers to individuals or hosts consuming large quantities of food while interacting with their audiences through recorded video or a live stream. The Mukbang phenomenon has gained substantial popularity among young individuals over the past years, rising concerns about its potential impact on their eating habits and health, especially when overconsumed. Overconsumption of mukbang content, or Mukbang addiction, aligns with the core features of addiction, including compulsive engagement, tolerance, and withdrawal symptoms, making it comparable to other addictive behaviors. Mukbang addiction can lead to detrimental effects on mental and physical health, including neglect of balanced nutrition, disordered eating habits, obesity, feelings of guilt, shame, poor self-esteem, distorted self-images, body dissatisfaction, heightened anxiety or depression, and social isolation. Given these significant impacts, valid and reliable tools are crucial to enable an accurate assessment of Mukbang addiction. This study proposes to translate, adapt and examine the psychometric properties of the Mukbang Addiction Scale (MAS) in a sample of Arabic-speaking individuals from the general population. Findings showed that the six MAS items loaded on a single factor with strong internal consistency and good convergent validity, preliminarily indicating its potential validity and reliability for assessing addictive mukbang-watching among Arabic-speaking individuals.

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“The lure of food”, exploring the role of “mukbang” on visit intention: an empirical study based on SEMs and artificial neural network (ANN)

Cited by 2 publications

References 104 publications

Validation of the Arabic version of the Mukbang Addiction Scale

Validation of the Arabic version of the Mukbang Addiction Scale

Translation, transcultural adaptation, and convergent validity of the Arabic version of the Mukbang addiction scale

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