The Magnificent Five of the Catalan Far West

Canavati, Sergio; Rajmil, Daniel; Casas, Agusti; Barton, Marieshka

doi:10.26813/wbcrj/2018.02.01/magnificent

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The five Spanish producers were well aware of a previously successful marketing collaboration among five winery owners in Priorat (Canavati et al , 2017). Unlike the Priorat wineries, however, the respondents had yet to reach a conclusion or a consensus on the benefits of cooperative relationships.…”

Section: Findings and Discussionmentioning

confidence: 99%

Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

Fernández

Gilinsky

2021

IJWBR

View full text Add to dashboard Cite

Purpose This paper aims to develop an understanding of cooperation and collaboration in the natural wine industry in Spain as well as a deeper understanding of the challenges facing natural wine producers in the 21st century. Design/methodology/approach Field interviews using a structured questionnaire were conducted with five Spanish producers of natural wine in five different regions during fall 2018 and late spring 2019. Interviewers prompted respondents to expound upon the potential of incorporating cooperative relationships to help producers grow their businesses, share production and marketing techniques and explain how they educate consumers about natural wines. Findings Content analysis among five field-researched case studies reveals common goals and challenges, but Spanish natural wine producers have not reached a consensus on the benefits of cooperative relationships. Respondents acknowledge that their indecisiveness and consumer confusion about natural wines are barriers to working together. Research limitations/implications Generalizations from a sample comprised five companies cannot be made, nor can we claim that respondents were unbiased. Respondents were reluctant to release financial and production data; thus, the outcomes of coopetition strategies were indeterminate. It may be that a coopetition strategy is only positive up to a fixed point, upon which a diminishing-returns effect is manifested. Observations were made during a period when the Spanish wine industry was contracting, as political uncertainty in that country and post-Brexit clouded the future of tourism in and exports from certain Spanish wine regions. Practical implications Collaboration and cooperation would afford Spanish natural wine access to shared resources, networks and farming technology and knowhow to enhance the image and reputation of natural wine in Spain and internationally. Social implications To explore how cooperative and collaborative relationships might be achieved, five case studies of natural wine producers in Spain illuminate their real-life challenges and goals. Cooperative relationships among these producers have the potential to contribute to industry growth and value creation, while creating shared competitive advantages. As these niche producers weigh how to come to a consensus about pooling resources and working together to educate the prospective natural wine consumer, doing so may well lead the next wave of entrepreneurial, innovative activity in an industry that is ripe for change. Originality/value To explore how natural wine producers face the challenge to increase transparency in its production and to help consumer to know what natural wine is. In the Old World, the French Fraud Control Office recognized the category “vin méthode nature” (wine nature method) as a special wine. It was the first step towards helping consumers to reduce the information asymmetries existing between the productive and consumption fields, increasing transparency in natural wines production.

show abstract

Section: Findings and Discussionmentioning

confidence: 99%

Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

Fernández

Gilinsky

2021

IJWBR

View full text Add to dashboard Cite

show abstract

Finding Common Ground: The Need for Cooperation and Collaboration in the Spanish Natural Wine Industry

Fernández

2019

WBCRJ

View full text Add to dashboard Cite

In fall 2018 and late spring 2019, five small natural wine producers in Spain pondered the potential for cooperation and collaboration in their segment of the wine industry. As these niche producers shared their common goals and challenges, they debated how to come to a consensus about pooling resources and working together to educate trade customers as well as the prospective natural wine consumer. Providing an overview of the Spanish wine industry and the natural wine segment, this applied research paper uses comparative case studies to explore the potential of incorporating cooperative relationships that could help these producers grow their businesses, share farming and wine-making techniques, and educate consumers about natural wines. Similar to previous cooperative relationships undertaken in other wine-producing regions, co-opetition might not only perform branding and collaborative marketing and reward entrepreneurial activities in Spain’s natural wine sector, but also carry some downsides in terms of autonomy and control over decision-making.

show abstract

The Magnificent Five of the Catalan Far West

Cited by 2 publications

References 0 publications

Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

Finding Common Ground: The Need for Cooperation and Collaboration in the Spanish Natural Wine Industry

Contact Info

Product

Resources

About