A goal is a cognitive representation of a desired end point (Fishbach & Ferguson, 2007), and usually arises when one notices a discrepancy between a current state and a desired state (e.g., Carver & Scheier, 2000). Once people are made aware of such a discrepancy, they become motivated to reduce the gap between current and desired states. Goals can be held about many targets, ranging from very concrete (e.g., "have a cup of coffee") to comparatively abstract (e.g., "live by egalitarian principles"). Recently, research has begun to focus on emotion as a target of goals (e.g., Mauss & Tamir, 2014). In this case, goals can arise when people become aware of a discrepancy between a current emotional state (e.g., "I feel anxious") and a desired emotional state (e.g., "I want to feel less anxious"). Tamir