SSRN Journal
 2020
DOI: 10.2139/ssrn.3553184
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The Managerial Relevance of Marketing Science: Properties and Genesis

Nico Wiegand
1
,
Maren Becker
2
,
Monika Imschloß
3
et al.
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Cited by 3 publications
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Kooperationen zwischen Wissenschaft und Praxis auf dem Prüfstand – die Rolle von partner- und projektbezogenen Faktoren

Woisetschläger1,
Pingel2,
Seegebarth3
2023
Marketing – Eine Bilanz
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Kooperationen zwischen Wissenschaft und Praxis auf dem Prüfstand – die Rolle von partner- und projektbezogenen Faktoren

Woisetschläger1,
Pingel2,
Seegebarth3
2023
Marketing – Eine Bilanz
0
0
0
0
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Who are we? Reflections on the construction of project scholarship identity

Aaltonen
1
2022
International Journal of Project Management
2
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0
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The Study of Important Marketing Issues: Reflections

Stremersch
1
2021
International Journal of Research in Marketing
17
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10
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