“…Social media platforms' continuous growth and influence allow users to maximize their full potential in active participation in social media and society. The role of social media users in (re)shaping the world as we knew it 20-30 years ago has been studied by scholars in different fields, such as media studies (Alfandika and Akpojivi, 2020;Buthelezi et al, 2021;Akpojivi and Aiseng, 2022), sociology (Ostertag, 2019(Ostertag, , 2021, economics (Boumans et al, 2023;Tumasjan, 2023), and health (Mgudlwa and Iyamu, 2018;Elhajjar and Quaida, 2022). Social media users have transformed into interpreters, storytellers, and participants.…”