The Many Sides of QUBE: Interactive Television and Innovation in Electronic Media, 1977–1983

Arceneaux, Noah

doi:10.1080/08838151.2018.1451864

Cited by 4 publications

(6 citation statements)

References 7 publications

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“…The responsiveness of the medium was high, though, and users were able to communicate with each other, not as a system feature, but through social media, thus further representing demassification and asynchroneity. Therefore, this episode may fit within the evolutionary, not revolutionary, category of media technologies as Arceneaux (2018) defined QUBE – an early precursor to interactive television.…”

Section: Resultsmentioning

confidence: 99%

“…Television traditionally has been a one-way form of mass communication, but producers have experimented with interactive technologies as early as the 1970s. The Warner-owned QUBE, for example, was an interactive cable television system that allowed viewers to purchase movies, play games, shop and respond to opinion polls by pressing one of five buttons on a remote (Arceneaux, 2018). Arguing that QUBE was evolutionary, not revolutionary, Arceneaux (2018) described QUBE as having originated in the pay-per-view cable space without ever fully embracing true interactive capabilities.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The Warner-owned QUBE, for example, was an interactive cable television system that allowed viewers to purchase movies, play games, shop and respond to opinion polls by pressing one of five buttons on a remote (Arceneaux, 2018). Arguing that QUBE was evolutionary, not revolutionary, Arceneaux (2018) described QUBE as having originated in the pay-per-view cable space without ever fully embracing true interactive capabilities. For example, he noted that QUBE did not offer interactive narrative programming that would allow viewers to actively choose the storyline.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Financial challenges and logistics prevented the company from further innovation. Although QUBE offered a glimpse of interactive electronic media, the company’s ultimate failure was partially a result of its more linear, old-media mindset, which was not conducive to meaningful audience participation (Arceneaux, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

See 3 more Smart Citations

Wild, stressful, or stupid: Que es Bandersnatch? Exploring user outcomes of Netflix’s interactive Black Mirror episode

Nee

2021

Convergence: The International Journal of Research into New Med

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Prior scholarship related to interactive digital narratives (IDNs) typically has analyzed this emerging genre of storytelling on web-based platforms. The Bandersnatch episode of the Black Mirror series on Netflix offers a unique opportunity to explore the affordances and audience effects of IDNs appearing within a popular streamed TV program. This case study combines updated models of the uses and gratifications theory of media use with human–computer interaction frameworks to identify cognitive themes and emotional valences among Bandersnatch users, as expressed through tweets related to their experience. Findings show positive emotions were associated with perceived degree of control, as well as immersion or sense of flow. Gratifications associated with binge-type behavior on streaming services were also present. However, perceived realism, parasocial identification with the character, a need for a sense of completion, and the burden of choice created stress among many users. Social media served as a valuable ancillary vehicle for users to participate with others around the program, thus elevating the interactive narrative elements of the experience, which were otherwise limited and controlled.

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Section: Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Wild, stressful, or stupid: Que es Bandersnatch? Exploring user outcomes of Netflix’s interactive Black Mirror episode

Nee

2021

Convergence: The International Journal of Research into New Med

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“…While we could certainly consider focus groups or broadcasting ratings or efforts of beta testing as illustrative of the relationship between media industries and marketing research, test markets draw particular attention to the role of cities as ideal simulations of larger populations of potential consumers. In his recent history of interactive television in the USA, Noah Arceneaux focuses on the role of Columbus, Ohio, as an ideal test market, a medium-sized city with the technological infrastructure to support experiments in television (Arceneaux 2018). The city of Brussels is identified on a Belgian economic development Web site as an ideal test market, characterized as an "international and cosmopolitan city where different cultures and nationalities meet, mingle and do business."…”

Section: Test Marketsmentioning

confidence: 99%

Small, Middle, Test: Rescaling Peripheral Media Markets

Wagman

2020

Springer Series in Media Industries

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1 These statistics and other information are derived from a research dossier on streaming television services written with Charles Acland for the Global Internet TV Consortium, a network of media study scholars contributing country-based dossiers on the effect of SVOD services on local, regional and national markets. See Acland and Wagman (2019). Special thanks to Smriti Bansal for research assistance.

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[Retracted] Problems and Measures of Traditional Culture Education and Mental Health Education in Colleges and Universities under the New Media Environment

Zheng

Bao

Wang

2022

Journal of Environmental and Public Health

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The rapid development of information technology affects people’s living habits. The new media based on information technology not only makes the traditional media suffer a serious impact but also breaks the constraints of traditional education methods. The orderly development of traditional culture education and mental health education activities in colleges and universities can play an important role in optimizing the ideological and cultural concepts and adjusting the psychological state of college students. It provides support and guarantees for college students to form scientific, cultural understanding concepts and good psychological quality. The gradual maturity of new media information transmission and distribution technology has profoundly influenced and changed the traditional cultural knowledge and mental health teaching work in colleges and universities, which has caused an extremely far-reaching real impact. This paper analyzes the problems of the traditional culture education and mental health education in colleges and universities under the new media environment. Then, the influence of new media on college students’ traditional culture education and mental health education and its reasons are analyzed, and the corresponding countermeasures are put forward.

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The Many Sides of QUBE: Interactive Television and Innovation in Electronic Media, 1977–1983

Cited by 4 publications

References 7 publications

Wild, stressful, or stupid: Que es Bandersnatch? Exploring user outcomes of Netflix’s interactive Black Mirror episode

Wild, stressful, or stupid: Que es Bandersnatch? Exploring user outcomes of Netflix’s interactive Black Mirror episode

Small, Middle, Test: Rescaling Peripheral Media Markets

[Retracted] Problems and Measures of Traditional Culture Education and Mental Health Education in Colleges and Universities under the New Media Environment

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