“…By 2010, there were 292 million shareholder accounts and 7,581 mutual funds (ICI, 2011). 1 Given the information and choice burdens of managing one's financial affairs, it is not surprising that roughly one-third of households report consulting a professional financial planner to help with saving, investments, and insurance (SunAmerica Financial Group, 2011;Twigg, 2011;Turner and Muir, 2013). But the challenges for consumers do not end here, because there are many different types of financial planners and a growing variety of titles, credentials, and certifications.…”