2019
DOI: 10.1162/rest_a_00758
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The Market for High-Quality Medicine: Retail Chain Entry and Drug Quality in India

Abstract: This study examines the effect of chain store entry on drug quality and prices in India. In contrast to prevailing mom-and-pop pharmacies, chains exploit scale economies in distribution and signaling to offer high-quality drugs at lower cost. We show that chain entry leads to a 5% improvement in drug quality and a 2% decrease in prices at incumbent retailers. Effects are larger for locally distributed drug brands but do not depend on consumer SES. Our findings suggest that in markets with asymmetric informatio… Show more

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Cited by 29 publications
(20 citation statements)
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“…In terms of price, one Indian study found that chain prices were somewhat lower than independents, although chains served wealthier clients compared to independent pharmacies (16,27). Further, it has also been shown, in India, that the entry of chains into pharmacy retail markets can lead to increased drug quality and reduced prices in existing independent retailers (16).…”
Section: Discussionmentioning
confidence: 99%
“…In terms of price, one Indian study found that chain prices were somewhat lower than independents, although chains served wealthier clients compared to independent pharmacies (16,27). Further, it has also been shown, in India, that the entry of chains into pharmacy retail markets can lead to increased drug quality and reduced prices in existing independent retailers (16).…”
Section: Discussionmentioning
confidence: 99%
“…Recent work studies the effects of increased competition in the pharmaceutical retail market. Moura and Barros (2020) studies the price effects of introducing competition in the market for OTC drugs, while Bennett and Yin (2019) studies the price and quality effects of the entry of retail chain pharmacies into a market dominated by low-quality firms. Other body of research focuses on the effects of different policies to lower drug prices, including price regulation (Mohapatra and Chatterjee, 2020), quality regulation (Atal et al, 2019) and public procurement (Dubois et al, 2019;Brugués, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…Recent work studies the effects of increased competition in the retail market. Moura and Barros (2020) studies the price effects of competition in the market for OTC drugs, while Bennett and Yin (2019) studies the price and quality effects of the entry of pharmacy chains in a market dominated by low-quality firms. Other research focuses on the effects of policies to lower drug prices, including price regulation (Dubois and Lasio, 2018;Dubois et al, 2019a;Mohapatra and Chatterjee, 2020;Maini and Pammolli, 2021), quality regulation (Atal et al, 2019) and public procurement (Dubois et al, 2019b;Brugués, 2020).…”
Section: Introductionmentioning
confidence: 99%