The Market Logics of Contemporary Fiction

Crosthwaite, Paul

doi:10.1017/9781108583787

Cited by 53 publications

(3 citation statements)

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“…According to Crosthwaite [17], marketing and advertising have also appeared in many classic literary works. The allusion may not be direct or reflect the reality of the matter and match it with the current reality, but many novels alluded in one way or another about marketing, advertising, or one of their elements.…”

Section: Prediction Of Marketing In Classic Literaturementioning

confidence: 99%

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Hashem,

Qtaish

2024

AJEBA

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Aims: Current study aims to uncover hints and signals for advertising and consumption in classic literature and how these hints and signals managed to give an indication regarding the current reality of marketing and consumption patterns among individuals. Study Design: The study was descriptive design Place and Duration of Study: Study was conducted in Jordan through the academic year 2022-2023 between August 2023 and December 2023. Methodology: qualitative methodology was adopted and open-ended interviews were held with a group of professors within literature faculty of university of Jordan. Findings: Results of theme analysis indicated the appearance of numerous brands and marketing hints including consumption patterns of the society at the time of creating the novel and numerous appearance of brands which indicated that marketing at that time was based on branding and owning luxurious brands. Conclusion: Study concluded that classical literature had a contribution to shaping the current image of marketing, as marketing and many of its signals and hints appeared within classic novels and were expressed in different ways depending on the authors, their orientations, and their literary interests Significance: The current study may appear as an approach to connect between past and future of marketing from a literal perspective

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Section: Prediction Of Marketing In Classic Literaturementioning

confidence: 99%

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Hashem,

Qtaish

2024

AJEBA

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“…A series of exciting new works (e.g. Crosthwaite, 2019; Higgins & O’Connell, 2019; Shonkwiler, 2017) demonstrate how the fictitiousness of capital, most starkly manifested in the intensified fictionality of modern financial instruments such as the derivative (which was arguably central to the credit crunch), has come to resemble the world of speculative fiction. Mary Poovey (2008), a pioneering figure in this genre of work, shows how literary forms of writing have mediated and reflected the operations of financial markets organised around credit and debt.…”

Section: From Risk Economies To the Debt Crisis: The Neglected Role Of Imaginationmentioning

confidence: 99%

The imaginary constitution of financial crises

Komporozos-Athanasiou

Fotaki

2020

The Sociological Review

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This article proposes an alternative sociological framework for dealing with the imaginary constitution of financial crises. Theorisation of financial crises is often limited by dualistic juxtaposition of the rational and irrational, moral and immoral, calculative and intuitive, thus neglecting the imaginary structuring of such dyads in the construction of financial and fiscal realities. To address this lacuna, we introduce ideas from philosopher Cornelius Castoriadis, and develop a framework that unpicks the often-suppressed, mediating and generative role of imagination in finance. On the one hand, we show how dominant forms of imagination enable the financialisation of contemporary societies, serving to sustain existing debt practices and lender–debtor relationships. On the other hand, we propose a re-animated ‘sociological imagination’ that offers potential avenues for establishing alternative social visions of the future that will enable re-thinking of the nature of debt, money and financial institutions.

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“…Not even literary fiction escapes. For Crosthwaite (2019), capitalist logic subsumes every cultural space and the encyclopaedic novels of Foster, Wallace, Pynchon, and Sinclair offer a literary reflection of the all-knowing, all-consuming market.…”

mentioning

confidence: 99%

Shouldn’t we all be doing cultural economy?

Roscoe

2021

Journal of Cultural Economy

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The Market Logics of Contemporary Fiction

Cited by 53 publications

References 0 publications

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

The imaginary constitution of financial crises

Shouldn’t we all be doing cultural economy?

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