The Market Responses of Ice and Snow Destinations to Southerners’ Tourism Willingness: A Case Study from China
Kun Sun,
Xiaoli Tian,
Jing Xia
et al.
Abstract:Since the 2022 Beijing Winter Olympics, China has been promoting ice and snow tourism, mainly to domestic tourists from southern China. Thus, ice–snow tourism operators in the north need to know what Southerners want. Respondents from south of the Yangtze River in Jiangsu Province were administered a questionnaire about candidate national parks in Inner Mongolia as tourism destinations. A qualitative method based on picture material was used to summarize the categories of ice–snow tourism activities. Based on … Show more
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