2020
DOI: 10.3389/fpsyg.2020.535793
|View full text |Cite
|
Sign up to set email alerts
|

The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations

Abstract: The accurate delineation of various forms of business organization requires a comparative analysis of their objectives, functions, and organizational structures. In particular, this paper highlights differences in managerial work between business firms and non-profits exemplified by the charitable organization. It adopts as its template the theory of the marketing firm, a depiction of the modern corporation as it responds to the imperatives of customer-oriented management, namely consumer discretion and consum… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Year Published

2021
2021
2021
2021

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
references
References 65 publications
(75 reference statements)
0
0
0
Order By: Relevance