2016
DOI: 10.1177/0895904814556750
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The Marketing of Dual Language Education Policy in Utah Print Media

Abstract: We argue the emergence of a shift in U.S. language education policy discourses from an equity/heritage (EH) framework focused on equity for English learners and non-English heritage languages, toward a global human capital (GHC) framework linked to neoliberal considerations of the language skills of individuals and nations. This discursive shift represents a change in the audience to which language education programs are primarily marketed. Drawing on a critical approach to content analysis to test for evidenc… Show more

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Cited by 50 publications
(20 citation statements)
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“…Research shows that strong bilingual education programs successfully create high academic achievement and educational equity in outcomes for multilingual students (Bialystok, 2018;Rolstad, Mahoney, & Glass, 2005;Slavin & Cheung, 2005;Umansky & Reardon, 2014;Valentino & Reardon, 2015). Ironically, building on these positive assumptions about bilingualism (Valdez, Delavan, & Freire, 2016), there is increasing interest in English proficient students becoming bilingual. However, despite these findings, most multilingual students are taught in English-only programs in the United States.…”
Section: Overview Of Issues and Approachesmentioning
confidence: 99%
“…Research shows that strong bilingual education programs successfully create high academic achievement and educational equity in outcomes for multilingual students (Bialystok, 2018;Rolstad, Mahoney, & Glass, 2005;Slavin & Cheung, 2005;Umansky & Reardon, 2014;Valentino & Reardon, 2015). Ironically, building on these positive assumptions about bilingualism (Valdez, Delavan, & Freire, 2016), there is increasing interest in English proficient students becoming bilingual. However, despite these findings, most multilingual students are taught in English-only programs in the United States.…”
Section: Overview Of Issues and Approachesmentioning
confidence: 99%
“…A third source of ambiguity surrounding how FLs are understood in education today stems from scale. With some notable exceptions (e.g., Kubota & Catlett, ), much of the work done to identify the discourses used to understand the position of languages other than English in the U.S. educational system has remained at a macro level: For example, analyses have identified discourses of FL learning in American newspapers (e.g., Valdez, Delavan, & Freire, ), textbooks (e.g., Kramsch & Vinall, ), and governmental policies (e.g., Johnson, ). Examinations of the meso (institutional) or micro (individual) level have often focused on singular groups.…”
Section: Introductionmentioning
confidence: 99%
“…Those that fall within the same triangle share key similarities. For instance, discourses of global human capital (V. E. Valdez, Delavan, & Freire, 2016) and linguistic instrumentalism (Kubota, 2011; Wee, 2003) have slightly different foci: the former on the usefulness of multilingual humans for a global economy, the latter on the usefulness of languages for the individual humans competing in that economy. Yet, both discourses rely on the same underlying logic of language as an (economic) resource.…”
Section: Conceptual Frameworkmentioning
confidence: 99%