The Marketing Tactics Used for Selling Artificially Processed Food , its Impact on Child Health

Abstract

All children in the age group between 6 months to 59 months admitted in the Pediatric ward of Delhi Hospitals with severe acute malnutrition was included in the study in accordance with the inclusion / exclusion criteria. This Observational descriptive cross sectional study was conducted in the Pediatric ward of Delhi Hospitals. Age of the child was recorded and in case of discrepancies using Birth/ Delivery / Anganwadi / School records in this order. Informed written consent in Hindi language was taken from mothers of these children who were willing to participate in the study and they were explained about purpose of study. Malnutrition among children below five years of age remains a major embarrassment, and impediment to optimal human capital development in India. India is home to the greatest population of severely malnourished children in the world.