2015
DOI: 10.1080/21670811.2015.1026627
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The Marketplace of Attention: How Audiences Take Shape in a Digital Age

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Cited by 22 publications
(43 citation statements)
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“…Concerning content and audience specialization, YouTube strongly encourages diversification to "find your niche" and retain engaged audiences (YouTube 2021). The concept of niche is well established within communication and media theory, although its meaning differs according to scholarly approach, for example, from content gratification niches (Dimmick 2003) to the distinction between maximizing audience size vs. the targeting of niche audiences (Webster 2014). YouTube's niche concept is closest to the latter, since it refers to content tailored to specific interests and/or demographics.…”
Section: Institutional Pressures and Responses Related To Content And...mentioning
confidence: 99%
“…Concerning content and audience specialization, YouTube strongly encourages diversification to "find your niche" and retain engaged audiences (YouTube 2021). The concept of niche is well established within communication and media theory, although its meaning differs according to scholarly approach, for example, from content gratification niches (Dimmick 2003) to the distinction between maximizing audience size vs. the targeting of niche audiences (Webster 2014). YouTube's niche concept is closest to the latter, since it refers to content tailored to specific interests and/or demographics.…”
Section: Institutional Pressures and Responses Related To Content And...mentioning
confidence: 99%
“…While television and newspapers traditionally guaranteed common exposure to news, the ever-expanding variety of digital entertainment and niche content has provided citizens with unprecedented autonomy in their information choices (van Aelst et al, 2017). In order to disseminate their coverage, information producers are increasingly contingent on social media's potential to attract and steer larger fractions of the online audience to news (Webster, 2014). This foremost applies to Facebook, the still most widely used social media site with almost 3 billion users around the globe (Statista, 2022).…”
Section: Facebook As An Avenue To News: a Comparison And Validation O...mentioning
confidence: 99%
“…Following recent behavioral evidence, this extends from the USA (Guess et al, 2020) to Europe (Müller & Bach, 2021), although there visits to hyperpartisan media are generally much less prevalent (Stier, Kirkizh, et al, 2020). Another school borrowed the notion of a ªpersistence of popularityº (Webster & Ksiazek, 2012, p. 52) to contend that Facebook referrals overwhelmingly go to mainstream media Nelson & Webster, 2017;Taneja et al, 2018;Webster, 2014). By that, news access via Facebook is enshrined in larger winner-takesall dynamics, cementing the popularity of already popular news providers.…”
Section: Facebook As a Pathway To Newsmentioning
confidence: 99%
“…This idea remains valid as it becomes even more apparent that limitations of attention are crucial to the functioning of societies, politics, media, culture, businesses, even personal contacts. While attention is also being regarded as one of the most valuable resources of the digital age (Webster, 2014), the unique character and complexity of which we are only starting to realise in an era of overstimulation from omni-present and pervasive (multi)media and information.…”
Section: Importance and Complexity Of Attentionmentioning
confidence: 99%
“…Media use in the digital economy is pervasive and dominant (Webster, 2014). At this point of digital economy's expansion not only media consumption time, but also place and context of their use seem to be under-researched by traditional methods that ascribe media consumption to a given medium (text, audio, electronic, etc.).…”
Section: Attention As Core Issue In the Attention Economymentioning
confidence: 99%