2013
DOI: 10.2478/nor-2013-0053
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The Mashups of YouTube

Abstract: This article focuses on YouTube mashups and how we can understand them as a specific subgenre on YouTube. The Mashups are analysed as audiovisual recontextualizations that are given new meaning, e.g., via collaborative social communities or for individual promotional purposes. This is elaborated on throughout a discussion on Mashups as a mode of everyday bricolages, which are moreover discussed through a theoretical approach to Mashups as exponents of what has been called "Vernacular Creativity". The article a… Show more

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Cited by 11 publications
(1 citation statement)
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“…YouTubers with millions of follower) and novel media practices (e.g. Haridakis and Hanson, 2009; Simonsen, 2013). Gamers have become an audience as well and part of the equation in framing what digital entertainment is and could be (Gosling and Crawford, 2011).…”
Section: /11 Across Media and Interactivitymentioning
confidence: 99%
“…YouTubers with millions of follower) and novel media practices (e.g. Haridakis and Hanson, 2009; Simonsen, 2013). Gamers have become an audience as well and part of the equation in framing what digital entertainment is and could be (Gosling and Crawford, 2011).…”
Section: /11 Across Media and Interactivitymentioning
confidence: 99%