Michael Pollan tells us to do a lot of things. He tells us to cook, to eat more plants, to embody our grandmothers in our food choices, to care about where our food comes from. Though lesser known than his witty axioms on what to eat, Pollan's more recent writings tell us that the price of our food is deeply problematic: that laborers in our food system are not paid a fair wage. As individual consumers, we cannot forage, shoot, or buy our way out of this problem, as much of what we consume is picked, packaged, and served by low-wage workers. Pollan's recent attention to labor follows the growth of food activism focused on improving the lives of a marginalized and largely immigrant workforce, particularly in the area of compensation. For example, the Coalition of Immokalee Workers (CIW), an organization of tomato growers in southern Florida, has effectively worked to pressure large corporate buyers-from Walmart to Taco Bell-to pay a penny more for each pound of tomatoes they purchase. This has translated not only into reduced harassment and added work breaks but also into an appreciable increase in the per-week take-home pay of each farmworker. 1 During the late 2013 restaurant workers' strike, in a MoveOn.org petition that garnered millions of signatures, Pollan wrote: As a society, we've trapped ourselves in a kind of reverse Fordism. Instead of paying workers well enough so that they can afford good, honestly-priced products-as Henry Ford endeavored to do so that his workers might afford to buy his cars-we pay them so little that the only food they can afford is junk food destructive of their health and the environment's. If we are ever to right this wrong, to produce food sustainably and justly and sell it at an honest price, we will first have to pay people a 1. A "fair food" label will emboss these CIW-produced tomatoes, thus situating the CIW tomato campaign within larger programs for nonstate and neoliberal agricultural governance; see Sandy Brown and Christy Getz, "