1962
DOI: 10.1080/00221309.1962.9711531
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The Meanings of Color

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Cited by 154 publications
(113 citation statements)
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“…3A), accounting for 95% of the variance (stress = 0.08). Consistent with previous studies of color-emotion associations (22)(23)(24), the two emotional dimensions were interpretable as positive/negative valence (happy/ sad) and high/low potency (strong/weak). Average happy/sad ratings were correlated +0.93 with the coordinate values of the colors along dimension 1 in Fig.…”
Section: Experiments 1 Color Music and Emotionsupporting
confidence: 75%
See 1 more Smart Citation
“…3A), accounting for 95% of the variance (stress = 0.08). Consistent with previous studies of color-emotion associations (22)(23)(24), the two emotional dimensions were interpretable as positive/negative valence (happy/ sad) and high/low potency (strong/weak). Average happy/sad ratings were correlated +0.93 with the coordinate values of the colors along dimension 1 in Fig.…”
Section: Experiments 1 Color Music and Emotionsupporting
confidence: 75%
“…3, and strong/weak ratings were correlated + 0.93 with the coordinate values of the colors along dimension 2. Similar dimensions are frequently obtained in MDS solutions of many other emotional stimuli (22,23,25,26). We obtained similar results when the corresponding Mexican ratings were scaled in the same way.…”
Section: Experiments 1 Color Music and Emotionsupporting
confidence: 71%
“…Although a number of studies attempt to attribute emotional semantics to particular colour ranges, there is little general consensus except for a few special cases (such as expressions of anger, or sadness) [Pickford 1972]. Rather, Wright and Rainwater [1962] have found the notion of happiness (pleasantness) to be primarily dependent on colour brightness (luminance), and to a lesser degree on saturation. Intuitively arousal corresponds to colour saturation, but can also be linked to hue.…”
Section: Tonal Variation (P 2 = P (T))mentioning
confidence: 99%
“…Adam & Osgood [71] investigate the 8 color concepts of Osgood's Atlas -color (vs monochrome), white, grey, black, red, yellow, green, and blue-among 20 countries and report that for instance, the relative affective meaning of red is strong and active. Another similar attempt belongs to Wright & Rainwater [72], yet with a more visual communication language perspective in color meanings and connotations. This is where a set of more professional color semantics such as "elegant" or "showiness" is emerging.…”
Section: Color Meanings and Semanticsmentioning
confidence: 99%