“…Experimental analyses of social behavior have been undertaken by a few, such as Hake (Hake, Donaldson, & Hyten, 1983;Hake & Olvera, 1978;Hake, Olvera, & Bell, 1975;Hake, Vukelich, & Olvera, 1975;Vukelich & Hake, 1980), Schmitt (1987), Lindsley (1966, and others (Emurian, Emurian, & Brady, 1985;Spradlin, 1985). This work is important, but, as we have seen, the lesson from Lana is that much of social behavior is enacted through arbitrary verbal and gestural patterns that are reinforced through nonspecific reinforcement from verbal communities rather than through the gain or loss of points or through other specific social reinforcers.…”