Narcissists are known for having excessively positive self-views, but an equally defining characteristic of narcissism may be a disregard of other people. Could encouraging people to care more about others, or feel more connected to them, reduce narcissism? We describe a series of studies demonstrating that a more communal focus on others reduces narcissistic tendencies. In particular, repeating communal selfstatements (i.e., "I am a caring person"), recalling a time when one was caring, feeling empathy, focusing on monetary expenditures (which increases a sense of dependence on others), and interdependent selfconstrual all situationally reduce narcissism. These effects occur on a small scale but are significant because they establish that communal focus causes changes in narcissism. They also suggest that narcissism may have a state-like or context-dependent component, fluctuating across time and situations. Everyone may have the propensity to be narcissistic, but caring more about others may help to curb narcissism.Steve Jobs, co-founder, chairman, and CEO of Apple Inc., was a great innovator and widely influential. He was also likely narcissistic (Henriques, 2012;Nadler, 2012;Thompson, 2011). He was noted for being manipulative, arrogant, self-absorbed, and pre-occupied with his own sense of importance and brilliance. Professional golfer Tiger Woods might also be narcissistic (Cosico, 2010). He has similarly been described as self-absorbed, arrogant, and obsessed with admiration, power, and attention. In addition to such grandiosity and self-absorption, Jobs and Woods may be notable for their ill-treatment of others. Despite being one of the world's wealthiest people, Jobs was criticized for his lack of charity. He insisted that he could do more good putting money into his own company, Apple Inc., than by donating to charitable organizations. He was also known for bullying employees and lacking compassion. Tiger Woods had multiple extra-marital affairs and described his sexual conquests as motivated by power and the excitement of using women as sex objects. As these examples illustrate, although narcissists are known for having excessively positive self-views, an equally defining characteristic of narcissism may be a disregard of other people. In this article, we explore this aspect of narcissism and the possibility that encouraging people to care more about others, or to feel more connected to them, can reduce narcissistic tendencies.
Narcissism and Lack of Concern for Others