The Mechanism of Empathy and Relationship Commitment Through Emojis: Path to Perspective Taking, Inner Imitation, Emotional Empathy, and Relationship Commitment

Jeon, Hyejin

doi:10.1177/2158244020969675

Cited by 11 publications

(8 citation statements)

References 48 publications

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“…Therefore, when the emoji gesture of a greeting with a waving hand and the animated “Hello” are combined and presented, viewers directly experience the emotional state of the other party, in this case, the brand emoji. Jeon (2020) found that people unwittingly mimic the gesture in their minds, and this could be happening here. Through this process, viewers understand the emotion that the other party (brand) is trying to convey and if they are pleased with it will simultaneously be infected by it.…”

Section: Discussionmentioning

confidence: 79%

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Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?

Jeon

2022

JPBM

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Purpose This study aims to analyze the most effective type of emoji for deriving positive marketing results by determining whether the relationship between brand attitude, brand attachment and purchase intention is moderated by the various types of prosocial expression-based brand emojis used. Design/methodology/approach An online survey was administered to Koreans in their 20s. Starbucks brand emojis were classified into three types: static gesture, animated gesture and a combined animated gesture and displayed word. A moderated–mediation analysis was performed to verify the research hypotheses. Gender, age, region of residence, frequency of Starbucks use and Starbucks favorability were used as control variables. Findings Animations in emojis were shown to strengthen the marketing effect. Further, combining animated prosocial gestures and displayed words had a more positive marketing effect than merely applying animated prosocial gestures. Originality/value This study closely examined the role of verbal, in the form of colloquial words, and nonverbal aspects, in the form of emojis, in the creation of positive business outcomes. Additionally, the positive marketing effect of animated emojis is discussed from a mechanistic point of view by linking research results to those in the field of neuroscience (mirroring by mirror neurons).

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Section: Discussionmentioning

confidence: 79%

“…Emojis go beyond simply expressing individual emotions and have been shown to play a positive role in strengthening relationships (Smith and Rose, 2020) and emotional commitment (Jeon, 2020). For this reason, their use is increasing not only in personal interactions but also in the field of marketing.…”

Section: Introductionmentioning

confidence: 99%

Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?

Jeon

2022

JPBM

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“…In this study, the expression elements of emojis that generate empathy differences in mobile messenger services chosen were movement and contextual information, emotion type, and the degree of bodily expression; these are defined as “non-verbal expression elements of emojis.” This operational definition was based on the fact that emojis that act as a proxy for non-verbal expressions (Walther, 2006) in mobile messages are categorized into the presence of movement and contextual information (Yang et al, 2017), emotional type (Chang, 2015), and the degree of bodily expression (Jeon, 2019). Among these, the key expressive elements of emojis for generating empathy were set as movement and contextual information for the body language of emojis.…”

Section: Study Instruments and Methodsmentioning

confidence: 99%

“…Consequently, emoji information processing may be considered as a simulation process of facial expressions and body language. Therefore, in this simulation process, movement and contextual information, which are contagious signals that contain semantic information, are key factors to consider when designing emojis (Jeon, 2020).…”

Section: Emojis and Mirroringmentioning

confidence: 99%

Differences in Empathy According to Nonverbal Expression Elements of Emojis: Focusing on the Humanoid Emojis of KakaoTalk

Jeon

2022

Sage Open

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To identify the most effective type of emojis for inducing empathy, the nonverbal expression factors of emojis that generate empathy differences were categorized as body language types (the presence of movement and contextual information), emotion type (joy and sadness), and degree of bodily expression (upper body and whole body). After dividing the data into joyful and sad emotion groups, differences in empathy according to the body language types and degree of bodily expression of emojis were confirmed. As a result, in the sad emotions group, empathy was higher in the movement type and the type combining movement and contextual information than the static body language type and the contextual information type without movement. However, the difference in empathy according to the degree of body expression and the interaction effect between body language types and degree of body expression were not significant. On the other hand, in the joyful emotions group, neither the main effect nor the interaction effect was significant. These results indicate that the effective emoji types for inducing empathy are the upper body of the movement type and the upper body combined with movement and contextual information. These types are also considered to work more effectively when applied to emotions with low mirroring and emotion recognition rates, such as sad emotion.

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“…Many factors influence the development of school progress including teacher emotional intelligence, teacher workload, and cyberloafing. These factors will certainly affect the organizational commitment (Jeon, 2020;Kersiati et al, 2023) and performance (Renaldo & Augustine, 2022) of the Pelalawan Indonesian Language Buru. Based on the above data on teacher performance (Asl & Osam, 2021;Sudarno et al, 2022), organizational commitment seems not to be optimal according to the target to be achieved.…”

Section: Introductionmentioning

confidence: 99%

Emotional Intelligence, Workload, and Cyberloafing on Organizational Commitment and Performance of Teachers at the Pelalawan High School Level

Nyoto,

Sudarno,

Priyono

et al. 2023

JABT

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Schools as the spearhead of education are required to improve the quality and quantity of learning outcomes. The number of problems in schools certainly cannot be separated from the concern of students, teachers, and education staff in achieving the school's vision and mission. This study aims to analyze the influence of emotional intelligence, workload, and cyberloafing on organizational commitment and performance of Indonesian language teachers at the Pelalawan high school level. The population of this study was all Indonesian language teachers at the high school level in Pelalawan Regency as many as 61 samples. This study used descriptive analysis and PLS Structural Equation Model analysis. The results of this study indicate that emotional intelligence is positively significant to organizational commitment, but not significant to teacher performance. The negative workload variable is not significant to organizational commitment but the positive is not significant to teacher performance. The cyberloafing variable is significantly positive on organizational commitment and not significantly negative on teacher performance.

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The Mechanism of Empathy and Relationship Commitment Through Emojis: Path to Perspective Taking, Inner Imitation, Emotional Empathy, and Relationship Commitment

Cited by 11 publications

References 48 publications

Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?

Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?

Differences in Empathy According to Nonverbal Expression Elements of Emojis: Focusing on the Humanoid Emojis of KakaoTalk

Emotional Intelligence, Workload, and Cyberloafing on Organizational Commitment and Performance of Teachers at the Pelalawan High School Level

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