The Mechanism of Tourism Risk Perception in Severe Epidemic—The Antecedent Effect of Place Image Depicted in Anti-Epidemic Music Videos and the Moderating Effect of Visiting History

Fang, Wang; Xue, Tao; Wang, Ting; Wu, Bihu

doi:10.3390/su12135454

Cited by 46 publications

(36 citation statements)

References 42 publications

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“…Sreejesh et al (2018) [55] show that brand love can create an emotional bond between customers and the brand, which leads to repeat buying behavior. Han et al (2020) [56] support the findings of Wang et al (2020) [13] by employing CSR to increase the corporate image and thus build tourists' confidence during the crisis. However, in certain circumstances, a brand can be damaged after the crisis and requires a reform strategy; therefore, rebranding is an alternative way to recover brand reputation by developing a new brand identity and positioning [57].…”

Section: Brand Management In the Crisismentioning

confidence: 73%

“…Iglesias et al (2020) [11] employed the concept of corporate branding to manage risk because it can increase customers' trust and reduce the perceived risk [12]. Recently, Wang et al (2020) [13] demonstrated that the brand image could reduce tourists' risk perception from a crisis. Many scholars, such as Balakrishnan (2011) [14], Hegner et al (2014) [15], Li and Wei (2015) [16], Falkheimer and Heide (2015) [17], have studied how firms can rescue brands from crises.…”

Section: Introductionmentioning

confidence: 99%

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The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management

Pongsakornrungsilp

Kumar

et al. 2021

Sustainability

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The purpose of this study is to employ the existing theory on crisis management and corporate branding in a service context to explore how tourism businesses in Thailand can recover from the crisis caused by the impact of COVID-19. To manage the impact of COVID-19, the concepts of crisis management from different scholars are integrated, and crisis management is divided into three phases: the Pre-Crisis, Crisis, and Post-Crisis phases. This exploratory research employs stakeholder interviews to discover the impacts of COVID-19 on tourism businesses and attempts to develop guidelines for recovering tourism businesses within the service context. Our findings indicate that a strong brand and its proper management can help firms to survive during the crisis period. Moreover, our findings highlight the importance of communication for engaging with all staff during the recovery period. This paper sheds light on how a brand is employed as a proactive strategy to mitigate the impacts of the crisis. Most brands have been affected by the COVID-19 pandemic, and only strong brands are able to survive. Our study also adds to the limited empirical evidence on tourism business recovery during COVID-19 in the context of a developing country. From practitioners’ perspectives, trust, solid relationships, and honest communication with their business partners play an important role in survival after the crisis. Additionally, in this paper, corporate branding is conceived as a strategic tool that affects how staff and stakeholders can collaborate and unite in response to the crisis.

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Section: Brand Management In the Crisismentioning

confidence: 73%

Section: Introductionmentioning

confidence: 99%

The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management

Pongsakornrungsilp

Kumar

et al. 2021

Sustainability

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“…They hoped that tourism scholars would propose an innovative and creative transformation process for the tourism industry [57]. Previous research discussed crisis decision-making regarding tourism, international tourism product decisions [47], tourists' decision-making on tourist destinations [26], tourism risk perception and tourists' decision-making behavior [50] and hotel room rate decision-making [69]. However, research discussing a gap model of decision-making is lacking.…”

Section: Implications For Researchmentioning

confidence: 99%

“…Most of the early literature may be limited to the exploration of a wide range of issues related to the quantitative or qualitative nature of second-hand data analysis related to tourism issues [23][24][25][26][27], tourism management issues and related strategic issues under the pandemic [28][29][30][31][32][33], and the satisfaction issues of accommodation and restaurants under the pandemic [34][35][36][37]. Some of the researchers study the economic issues that affect the tourism industry in the COVID-19 pandemic [38][39][40][41][42][43][44], discuss the psychological issues of travel stakeholders in the pandemic [45][46][47][48][49][50], or perform research on Tourism and Virtual Reality (VR) [51][52][53]. Past research has focused on six functions.…”

Section: Introductionmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model

Chang

2021

Sustainability

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The impact of the COVID-19 pandemic on the tourism industry is still being sustained, and the response of the tourism industry is an indispensable element that is increasingly recognized. This response has led to the emergence of literature about the impact of COVID-19 on the stakeholders of the tourism industry, thereby contributing to the industry. Nonetheless, the criteria factors and investigated practices for the implementation of decision-making by stakeholders in the tourism industry have not been fully explored. This study adopts Teorija Rezhenija Izobre-tatelskikh Zadach (TRIZ) principles and Decision-Making Trial and Evaluation Laboratory (DEMATEL) methods to construct a gap model of tourism stakeholders (GMTS) which solves the tourism industry decision-making problem under COVID-19. With a research background in Taiwan’s tourism industry stakeholders made up of 15 expert participants, GMTS identified 11 criteria factors, of which the three most important criteria factors provide decision-making directions. The causal relationship between these criteria factors was examined, and a causal diagram was drawn to clarify the most important criteria factors. This research examined the criteria factor implementation perspective. Travel “bubble zones” that ensure both “safety and quality” were concluded upon under government policies in the countries and regions of the world. Furthermore, the tourism industry is responsible for the overall “planning and management” of the travel “bubble zones”. Therefore, the “quality management” criteria factor provides important key decision-making for tourism stakeholders. The research indicates that it is recommended to attach importance to the “quality management” of the international travel “bubble zone” as the priority decision-making criteria factor under the pandemic. Furthermore, conversion policies and tourism regulations are secondary criteria factors for improvement; when these two criteria factors are immediately improved, other criteria factors will be affected simultaneously and the degree of improvement will be weakened. In addition, GMTS was developed for the tourism industry. The article also provides research literature and practice implications for stakeholders in the tourism industry, thereby providing insight for tourism to obtain a clear understanding of how to prepare for the implementation of sustainable development.

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“…The most common ones were vulnerability [23][24][25][26], detectability [27][28][29][30], manageability [29,[31][32][33][34][35], and time [29,[36][37][38][39]. Other more application-specific factors that have been added to the risk equations include preventability [35], layers of protection [40], resilience [41], volatility [39], experience [42], knowledge [43][44][45], social impact [46] and coping capacity [47,48], performance-shaping factors [49], and human factors [50]. Many of these methods start by defining the consequences and likelihood and then adding the other factors.…”

Section: Extended Risk Constructs Using N-tuplesmentioning

confidence: 99%

Methodology for Evaluating Risk of Visual Inspection Tasks of Aircraft Engine Blades

Aust

Pons

2021

Aerospace

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Risk assessment methods are widely used in aviation, but have not been demonstrated for visual inspection of aircraft engine components. The complexity in this field arises from the variety of defect types and the different manifestation thereof with each level of disassembly. A new risk framework was designed to include contextual factors. Those factors were identified using Bowtie analysis to be criticality, severity, and detectability. This framework yields a risk metric that describes the extent to which a defect might stay undetected during the inspection task, and result in adverse safety outcomes. A simplification of the framework provides a method for go/no-go decision-making. The results of the study reveal that the defect detectability is highly dependent on specific views of the blade, and the risk can be quantified. Defects that involve material separation or removal such as scratches, tip rub, nicks, tears, cracks, and breaking, are best shown in airfoil views. Defects that involve material deformation and change of shape, such as tip curl, dents on the leading edges, bents, and battered blades, have lower risk if edge views can be provided. This research proposes that many risk assessments may be reduced to three factors: consequence, likelihood, and a cofactor. The latter represents the industrial context, and can comprise multiple sub-factors that are application-specific. A method has been devised, including appropriate scales, for the inclusion of these into the risk assessment.

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The Mechanism of Tourism Risk Perception in Severe Epidemic—The Antecedent Effect of Place Image Depicted in Anti-Epidemic Music Videos and the Moderating Effect of Visiting History

Cited by 46 publications

References 42 publications

The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management

The Art of Survival: Tourism Businesses in Thailand Recovering from COVID-19 through Brand Management

Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model

Methodology for Evaluating Risk of Visual Inspection Tasks of Aircraft Engine Blades

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