2023
DOI: 10.33094/ijaefa.v17i2.1175
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The mediating and moderating of absorptive capacity on human capital toward product innovation within MSMEs in Indonesia

Kusumah Arif Prihatna,
Idris Gautama So,
Hardijanto Saroso
et al.

Abstract: The purpose of this study is to explore the role of absorptive capacity as a mediating and moderating factor to enhance the impact of human resources on product innovation in MSMEs engaged in the culinary creative industry. This study adopts a quantitative approach and collects primary data through a survey conducted among a couple of MSMEs in the culinary creative industry. The data is later analyzed using Smart PLS. The findings indicate that human capital and absorptive capacity have an impact on product in… Show more

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