The Mediating Influence of Brand Association in Determining Purchase Intentions in Malaysia’s Private Higher Education Institutions

Competitiveness of Higher Education Institutions in Hong Kong: The Mediating Effect of Student Satisfaction, School Image and Student Loyalty

“…The results of this research found that student satisfaction has a mediating influence on the relationship between teaching quality and school image, between teaching quality and school reputation, and between teaching quality and student loyalty, whereas student loyalty and school image respectively partially mediates the relationship between student satisfaction and school reputation. In order to achieve a high recruitment rate in self-financed institutions in Hong Kong that facing high competition, higher education institutions need to focus on enhancing student satisfaction, student loyalty and school image which were found a significant mediator in promoting the relationships between quality of teaching staff to school reputation and image and also student satisfaction and loyalty respectively [89,106]. The current research achieved similar evidence of school reputation and gave support to prior relevant research.…”

“…The research also verifies the theoretically-founded mediating and moderating effects of student loyalty and school image on the direct relationship between student satisfaction and school reputation. The findings of this research provide evidence of the significance of such impacts and further stresses the importance of student satisfaction on school reputation [76,89,106]. In other words, through the mediating and moderating effects of customer satisfaction and corporate reputation, selffinanced higher education institutions need to address the importance of turning satisfied customers into loyal customers and the development of corporate image in order to improve their reputation in the self-financed education sector.…”

The Mediating Effects of School Reputation and School Image on the Relationship between Quality of Teaching Staff and Student Satisfaction in Higher Education in Hong Kong

“…Prior studies on product or service marketing have confirmed the positive role that image plays on product/service advantage and competitiveness [59]. Moreover, the abovementioned inherent characteristics of service present more challenges to build and sustain school image [42,43,44]. The intangibility, perishability, heterogeneity and inseparability of service make its image more vulnerable to variance in teaching quality, as image takes time to establish and consistency is one of image's most important requirements [43,60].Research on corporate image has established that product/service quality is one of the key determinants of good image [61].…”

“…While a plethora of research has highlighted the importance of product/service quality in driving customer satisfaction [14,34,39], some scholars argue that satisfaction is the antecedent of quality [40]. Nevertheless, empirical findings conclude service quality causes satisfaction [41].Service marketing tenets indicate the difficulties in delivering consistent quality of service in order to satisfy customers [42,43,44,45]. The inconsistency due to its innate characteristics of inseparability, heterogeneity, intangibility, and perishability are applicable in relation to the quality of teaching at educational institutions.…”

EDUCATION FOR SUSTAINABLE DEVELOPMENT (EfSD): GAP OF INDICATORS FOR ENVIRONMENTAL LITERACY ACHIEVEMENT IN THE MIDDLE SCHOOL CURRICULUM

“…Population control juga perlu ditekankan untuk mengurangi dampak pemanasan global. Semakin banyak manusia maka jumlah emisi yang dikeluarkan semakin banyak gas rumah kaca dan meningkatkan suhu global bumi (Shamuganathan, 2015).…”