2022
DOI: 10.5267/j.ijdns.2021.9.002
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The mediating role of customer relationship management between e-supply chain management and competitive advantage

Abstract: The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-S… Show more

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Cited by 7 publications
(4 citation statements)
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“…A high variance range is predicted as a high dependency on supply chain risk. The present framework provides gap-filling results that demonstrate that IT development and information security implementation in the supply chain process can prevent supply chain risks and adverse effects to the organization (Aloqool et al, 2022;Cheung et al, 2021;Kumar et al, 2019). The trend of the e-supply chain requires security attempts for positive benefits to the consumer and healthy organizational performance.…”
Section: Discussion Of the Resultsmentioning
confidence: 84%
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“…A high variance range is predicted as a high dependency on supply chain risk. The present framework provides gap-filling results that demonstrate that IT development and information security implementation in the supply chain process can prevent supply chain risks and adverse effects to the organization (Aloqool et al, 2022;Cheung et al, 2021;Kumar et al, 2019). The trend of the e-supply chain requires security attempts for positive benefits to the consumer and healthy organizational performance.…”
Section: Discussion Of the Resultsmentioning
confidence: 84%
“…Chain management for e-supplies includes utilizing e-business technologies to facilitate and maximise value-adding supply chain operations. (Aloqool et al, 2022) 26.4 per cent, and the GDP of the UAE as a whole is approximately 11 per cent. Many companies aim to make the UAE one of the key markets for their products to take advantage of this dynamic market.…”
Section: E-supply Chainmentioning
confidence: 99%
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“…The challenge is how to optimize supply and demand, by integrating consumer behavior, origins, and consumption patterns into the supply chain. CRM and SCM capabilities can help businesses improve their competitiveness [ 5 ], thus to optimize the analysis, both of data related to SCM and CRM should be integrated logically.…”
Section: Introductionmentioning
confidence: 99%