The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers

Abstract

The adoption and implementation of environmental marketing strategies is the hotel industry’s new approach to maintaining a competitive advantage and attracting more green consumers. Indeed, hotels with more sustainable practices and eco-friendly artwork generate more trust and make green consumers more loyal and satisfied. However, there is little prior research which has suggested the mediating role of green artwork between customers’ levels of green perception and their hotel satisfaction. For this reason, the current authors obtained a total of 659 responses from South Korean consumers and conducted the structural equation analysis (SEM) to identify the indirect effect explaining how green arts boosts green hotel consumers’ satisfaction. Our statistical findings offer vital insights regarding the relationship between customers’ green perceptions and their hotel satisfaction, with eco-friendly artwork in the hotel interior design as the mediating variable. Finally, the current study provides a detailed understanding of art infusion to urban hotels by highlighting the impact of art and its spillover effects on consumer satisfaction.

Assessing Green Practices on Eco-Friendly Hotel Customer Loyalty: A Partial Least Squares Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Hybrid Approach

“…Kapoor et al [37], however, observed that when ecofriendly hotels sponsor social media influencers, their attribute-value message is more effective than a simple recommendation message in influencing travelers' perceptions and intentions. Furthermore, Park and Kang [38] found that customers' green perceptions and their feelings toward eco-friendly artwork influence their intention to visit eco-friendly hotels. Noticeably, the majority of previous studies have mainly focused on foreign visitors or both local and foreign visitors [39,40].…”

“…Park and Kang (2022) [38] "The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers".…”

“…Numerous studies have investigated how ENS affects consumer behavior [65]. Park and Kang [38] identified that environmentally conscious customers experience internal satisfaction when visiting urban hotels that maintain eco-friendly services. Gupta et al [66] observed that environmentally conscious hotel visitors do not solely rely on the display of green practices by hotels when deciding where to stay.…”

A Literature Review and Emerging Trends on Key Topics of Risks and Challenges Facing Tourism Real Estate Investments

“…For example, a study conducted by Li and Grant in 2022 revealed that investments in coastal tourism real estate may experience devaluation due to rising sea levels and global warming. Furthermore, the profitability of specific property types can be affected by the growing environmental awareness among tourists and the shifting preferences towards eco-friendly accommodations (Park and Kang, 2022).…”

Environmental education using SARITHA-Apps to enhance environmentally friendly supply chain efficiency and foster environmental knowledge towards sustainability

“…Hence, it is crucial for companies and organizations to comprehend environmental concepts and integrate them into their supply chain operations (Awan et al, 2021;Panigrahi et al, 2019;Xu et al, 2023). Simultaneously, environmental knowledge is vital for individuals, including business leaders and consumers, enabling them to make informed decisions regarding consumption, investment, and support for eco-friendly business practices (Park & Kang, 2022;Raza & Khan, 2022;Rusyani et al, 2021). One effective method of raising environmental awareness and knowledge is through education (Shelest et al, 2017;Türkoğlu, 2019;Yeşilyurt et al, 2020).…”