“…For data analysis, the partial least squares (PLS) path modeling was utilized. PLS is a variance-based structural equation modeling technique which is relatively more suitable to structural measurement models, where even if the sample size is small, the research is exploratory in nature with the objective of testing and validating models (Ahmed, Umrani, Qureshi, & Samad, 2018;Hair, Ringle, & Sarstedt, 2011;Hair, Sarstedt, Ringle, & Mena, 2012;Sabiu, Kura, Mei, Joarder, & Umrani, 2019;Umrani, Mahmood, & Ahmed, 2016;Umrani, Kura, & Ahmed, 2018). A soft-modeling approach is more suitable for exploratory sort of research (Wold, 1975).…”