The mediating role of financial service branding on investment decisions: an emerging market's perspective

Dzogbenuku, Robert Kwame; Amoako, George Kofi; Martins, Albert

doi:10.1108/ijoem-05-2021-0718

Cited by 3 publications

(3 citation statements)

References 137 publications

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“…Journal of Accounting and Investment, 2023 | 222 attract and retain customers for banks. In addition, the findings of Dzogbenuku et al (2022) also affirm that due to the influence of branding on investors, the return on investment decision significantly influences investment decisions. Consistent with this opinion, Ahmad et al (2011) asserted that religion's importance is the primary driving force in choosing Islamic banking since the brand is vital in deciding the selection.…”

Section: Introductionmentioning

confidence: 55%

Determinants of Financial Decisions of Millennial Generation in Islamic Banking: Does Islamic Branding Matter?

Djazuli

Aziz

Candera

et al. 2022

JAI

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Research aims: This study aims to determine the financial decisions of the millennial generation by considering the Islamic financial literacy variables, reflected by the financial behavioral, knowledge, and attitude variables, and Islamic branding as a mediating variable.Design/Methodology/Approach: The approach used in this study was empirical. Utilizing questionnaires distributed through various online media, the data were collected. The research samples included the millennial generation in South Sumatra, filtered using a purposive sampling technique. To evaluate the hypotheses, Structural Equation Modeling (SEM) was employed. Research findings: The study findings highlighted that Islamic financial literacy directly had a positive and significant impact on the financial decisions of the millennial generation in South Sumatra. Islamic branding could also mediate (partial mediation) the influence of Islamic financial literacy on financial decisions. Theoretical contribution/Originality: This finding can be used as a reference for companies to increase the number of customers and investors, especially among the millennial generation. Specifically, Islamic branding can be recommended as one of the sharia banking business strategies to improve the financial decisions of the millennial generation.Research limitation/Implication: This study was only conducted in South Sumatra, making the result not quite strong in terms of external validity.

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Section: Introductionmentioning

confidence: 55%

Determinants of Financial Decisions of Millennial Generation in Islamic Banking: Does Islamic Branding Matter?

Djazuli

Aziz

Candera

et al. 2022

JAI

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“…The influence of sector reputation on attitude toward sector Earlier studies have emphasized the importance of brand reputation in generating trust and influencing investment decisions (Augusto and Torres, 2018;Dwivedi et al, 2018;Swaminathan et al, 2022). Investors are influenced by factors such as brand reputation, firm status, anticipated earnings, financial statements, stock performance and economic conditions when making investment decisions (Dzogbenuku et al, 2022). The attitude of investors toward a brand is a key determinant in their relationship with that brand (Kumar et al, 2020).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…The reputation of a stock exchange has been identified as a factor that can potentially influence investor decision-making (Cal and Lambkin, 2017a; Aziz et al ., 2021). Moreover, the effectiveness of brand reputation has been found to influence investors’ decisions to invest in financial instruments and offerings (Cal and Lambkin, 2017b; Dzogbenuku et al ., 2022). These studies emphasize the significance of factors such as brand reputation, firm status within the industry, past stock performance, share price, economic sensitivity and anticipated returns to investors in shaping investment decisions.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge

Ismail,

Elsharnouby,

Abd Elaal

2023

MSAR

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PurposeThis study seeks to investigate the interrelationships among sector reputation, purchasing stock intention, sector engagement and attitude toward the sector. Moreover, it aims to explore the moderating role of sector knowledge in the indirect relationship between sector reputation and purchasing stock intention, mediated by sector engagement and/or attitude toward the sector.Design/methodology/approachDrawing upon the theory of planned behavior, the research framework is empirically tested. A survey involving 300 potential and actual investors was conducted, representing individuals investing in tourism brands within the Egyptian stock market. The validity and reliability of the constructs were assessed using AMOS, while Hayes’s PROCESS macro was employed to examine the mediation and moderated mediation effects.FindingsThe findings reveal that sector reputation significantly influences sector engagement, attitude toward the sector and purchasing stock intention. Furthermore, the attitude toward the sector serves as an explanatory factor for investors’ propensity to purchase stocks of tourism brands. The study confirms the serial mediation effect of sector engagement and attitude toward the sector, respectively, in the relationship between sector reputation and purchasing stock intention. Additionally, it confirms the moderated mediation role of sector knowledge in the relationship between sector reputation and purchasing stock intention, mediated by attitude toward the sector.Practical implicationsThe research outcomes suggest that executives in the tourism industry should identify key determinants to enhance purchasing stock intention by fostering greater sector engagement and fostering positive attitudes toward the tourism sector.Originality/valueThis study contributes to the existing literature by shedding light on the importance of maintaining a positive brand reputation and emphasizing the influential role of investors’ knowledge, engagement and attitude in shaping investment decisions in the stock market. These insights contribute to the understanding of investor behavior and have practical implications for organizations in managing their brand reputation and fostering positive customer–brand interactions in the stock market context, thus the current study was conducted.

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Corporate reputation and shareholder investment: a study of Egypt's tourism listed companies

Ismail,

Halim,

EL-Deeb

2023

Futur Bus J

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Purpose This study aims to investigate the impact of corporate reputation on investors and whether it influences company investment returns. While previous research has focused on specific components of reputation, neglected risks associated with the analyzed firms, and relied on accounting performance metrics, this study takes into account both return and risk factors to examine how they affect corporate reputation and investment decision-making. Design/methodology/approach Data were collected from 300 active investors in the Egyptian exchange stock market, and the seven-paradigm RepTrak model was used to assess reputation structures and expected return and risk. Structural equation modeling was employed to confirm the theories. Findings The findings highlight that investors demonstrate a primary focus on the financial performance of organizations when making stock market decisions, while also considering non-financial factors such as products, innovation, citizenship, governance, and emotional appeal. Their prioritization of investment returns and risks takes precedence over evaluating workplace practices. Originality/value This study's originality lies in its incorporation of return and risk measurements as crucial investment choice variables, contributing to the financial markets’ research on corporate reputation. By managing their reputation, corporations can enhance investors’ demand for their stocks and optimize their investment opportunities.

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The mediating role of financial service branding on investment decisions: an emerging market's perspective

Cited by 3 publications

References 137 publications

Determinants of Financial Decisions of Millennial Generation in Islamic Banking: Does Islamic Branding Matter?

Determinants of Financial Decisions of Millennial Generation in Islamic Banking: Does Islamic Branding Matter?

Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge

Corporate reputation and shareholder investment: a study of Egypt's tourism listed companies

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