The Mediating Role of Green Organizational Culture Between Sustainability and Green Innovation: A Research in Turkish Companies

Abstract

This study aims to examine Turkish companies from a sustainability and green innovation point of view. Through this purpose, this research’s objective is to find out relationship between sustainability drivers and green innovation and also to search for green organizational culture’s mediation effect in this relationship. Survey was carried in companies operating in Turkey which were listed among Istanbul Chamber of Industry (ICI) Top 500 companies for last 3 years successively and have ISO14001 Environmental Management Certificate. According to the survey results, it was manifested that factors directing companies to sustainability having a positive relationship with green organizational culture and green innovation. It is found that there is a partial mediation effect of green organizational culture between sustainability drivers and green innovation.

Innovation Culture and Process in Mediating Human Capital Supply Chain on Firm Performance

“…The results prove that HC supply chain improves firm performance through innovation culture and innovation process. It supports previous studies (e.g., Giehl & Moss, 2009;Li et al, 2011;Julian & Wells, 2011;Küçükoğlu & Pinar, 2018;Küçükoğlu & Pinar, 2018;Yusoff et al, 2019;. HC supply chain is able to improve firm performance through innovation culture (Li et al, 2011;Julian & Wells, 2011;Küçükoğlu & Pinar, 2018) and innovation process (Perez et al, 2012;Oluwatobi et al, 2016).…”

“…Innovation culture can also be measured by technology updates, information updates, new product development, technology investments, R&D activities development and must be successful in process and product innovation (Michaelis et al, 2018). Küçükoğlu and Pinar (2018) emphasize that in the long term the green innovation culture can improve business sustainability (business, environment and social) (Yusoff et al, 2018;.…”

“…Küçükoğlu and Pinar (2018) find that green organizational culture motivates sustainability and innovation. Human capital supply chain and HR department have significant role in creating organizational culture (Li et al, 2011;Julian & Wells, 2011;Küçükoğlu & Pinar, 2018;Giehl & Moss, 2009;Creelman, 2010;Kumar, 2003). When a firm integrates technology and HC in a good supply chain, it would be able to have a significant impact on long-term operational sustainability and social responsibility (Sinha & Goldstein, 2016).…”

“…The term HC supply chain emerged in 2009 as one of the total quality management methods, lean management and supplier strategies. It is applied to industries that are expected to increase growth and competitive advantage strategies (Giehl & Moss, 2009;Muafi, 2020), through innovation culture (Li et al, 2011;Julian & Wells, 2011;Küçükoğlu & Pinar, 2018) and innovation process (Perez et al, 2012;Oluwatobi et al, 2016).…”

“…Technological innovation mediates the effect of intellectual capital on innovation business models (Li & yu, 2018). Küçükoğlu and Pinar (2018) find that green organizational culture motivates sustainability and innovation. Human capital supply chain and HR department have significant role in creating organizational culture (Li et al, 2011;Julian & Wells, 2011;Küçükoğlu & Pinar, 2018;Giehl & Moss, 2009;Creelman, 2010;Kumar, 2003).…”