The mediating role of green creativity in the relationship between proactive green innovation, reactive green innovation and the performance of Green product development: A case of Thai sports manufacturing firms

Abstract

The study is carried out to examine the mediating role of green creativity in the relationship between proactive green innovation, reactive green innovation and the performance of Green product development. The study has used the survey-based methodology to achieve the research objectives. The SEM-Pls is used to analyse the data collected from the manufacturing firms in the Thai Sports industry. For the cumulative green activity Some managerial mediations like reimbursement plans, brainstorming competitions and team building are might be good options. Thirdly between the green product development performance and PGI there is an important role of green creativity, as in organizations increment in green creativity also matters a lot. The benefit of green innovations is comprising with lost cost to deal with pollution, the effectiveness and productivity will be high, accountability of law will be less developing the reputation of business and the stakeholder sad customers will provide additional support. For the future research author can use the longitudinal study and can make discussion about differences of the finding in different time period. Secondly the research can conduct a study on different countries and compare the finding with current study. For the future study in conceptual framework human resource practices can also be considered.

The Effect of Corporate Social Responsibility on Brand Performance with the Mediating Role of Corporate Reputation, Resource Commitment and Green Creativity

“…The results showed that green creativity has a positive and significant effect on brand performance. This finding is consistent with Wu [26], Chen et al [23], Boso et al [41], Aeknarajindawat and Jermsittiparsert [40] and Ferreira et al [43]. To explain this finding, it can be claimed that brand performance will be improved if company employees propose new ways to achieve environmental goals, suggest new green ideas to improve environmental performance, promote new green ideas to others, develop good plans for implementing green ideas, and come up with creative solutions to environmental issues.…”

“…Studies that have examined the relationship between corporate social responsibility and commitment have shown that there is a positive and significant relationship between corporate social responsibility and commitment [35][36][37][38][39]. In addition, research has shown that there is a positive and significant relationship between creativity and performance [40][41][42][43][44]. Therefore, it is assumed:…”

Investigating the link between managers' green knowledge and leadership style, and their firms' environmental performance: The mediation role of green creativity

“…Creativity culture shapes an atmosphere that is conducive to enhance environmental commitment of any business activities and reduce detrimental impact on the environment (Aeknarajindawat & Jermsittiparsert, 2019;W. Song, Wang, et al, 2020).…”

“…Chen & Chang, 2013). Creativity culture shapes an atmosphere that is conducive to enhance environmental commitment of any business activities and reduce detrimental impact on the environment (Aeknarajindawat & Jermsittiparsert, 2019; W. Song, Wang, et al, 2020). So we hypothesized the following:H5 Green creativity and environmental performance are positively related.…”

The role of environmental commitment and green creativity on business performance mediated by circular economy implementation

“…Competitive advantage is obtained by high level of creativity (Basheer et al, 2019). According to Aeknarajindawat & Jermsittiparsert (2019), green creativity has a crucial role for the performance improvement of the organization. A number of scholars have conducted studies related to green creativity and business performance.…”