The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia

Alhamami, Ahmed Abdullah; Hashim, Noor Azuan; Hamid, Roshayati Abdul; Hamid, Siti Ngayesah Ab

doi:10.26668/businessreview/2023.v8i5.1811

Cited by 6 publications

(7 citation statements)

References 84 publications

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“…According to [117], knowledge becomes a vital resource in enterprises as it can increase performance by improving awareness of resources and triggering innovation. The study of [33] confirmed that social media internal utilization positively impacted SMEs' performance profitability through marketing innovation.…”

Section: Discussionmentioning

confidence: 62%

“…SMEs must work hard and pay attention to the value of innovation in all enterprises' processes and operations. Social media platforms may be a tool to enable innovation and improve Saudi SMEs' performance; the study by [33] confirmed that internal use of social media positively impacted Saudi SMEs' performance (profitability and business growth) and marketing innovation. Furthermore, it was discovered that marketing innovation positively influenced the performance of Saudi SMEs.…”

Section: Introductionmentioning

confidence: 75%

“…Similarly, Ahmad et al [25] discovered in the UAE that using social media did not affect the business performance of SMEs. In contrast, Alhamami et al [33] found that social media internal utilization positively impacted Saudi SMEs' performance, profitability, business growth, and marketing innovation. Summary of the important and relevant literature is shown in Table 2 below: The effect of social media on firm performance [69] A questionnaire First, a pilot study was conducted with 15 SMEs; after refining it, questionnaires were sent via post, resulting in 384 responses.…”

Section: Smps' Effect On Smes' Innovation and Performancementioning

confidence: 86%

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The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation

Ghazwani,

Alzahrani

2023

Sustainability

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Traditionally, corporations obtain competitive information via marketing reports, trade journals, newspapers, and competitors’ websites. That information was secondary and limited. With the widespread usage of Web 2.0 technologies, social media platforms (SMPs) are used by micro, small, and medium-sized enterprises (SMEs) to search for information about their customers, competitors, and markets. SMEs are the engine of economic growth and effective solution to poverty and unemployment. There is also a growing use of SMPs to facilitate knowledge sharing, which leads to developing new ideas and sharing new knowledge, boosting creativity and efficiency, and assisting in achieving goals. This study aims to examine the effect of those uses of SMPs on Saudi SMEs’ performance growth and profitability through innovation. To evaluate 220 valid online questionnaire responses, we used SmartPLS 4 through a PLS-based structural equation model. The results show the positive direct effect of using SMPs for customer information and knowledge sharing on SME innovation in emerging economies and the indirect effect of those uses on SME performance growth and profitability. As a result, Saudi SME decision makers are advised to improve their effectiveness in using SMPs to acquire customer information and use it for knowledge sharing because those uses will positively influence innovation and increase SME growth and profitability.

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Section: Discussionmentioning

confidence: 62%

Section: Introductionmentioning

confidence: 75%

Section: Smps' Effect On Smes' Innovation and Performancementioning

confidence: 86%

See 1 more Smart Citation

The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation

Ghazwani,

Alzahrani

2023

Sustainability

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“…An employee can follow industry news, access webinars, and stay updated on the latest trends. This continuous learning can contribute to expertise and JP ( 63 ). In addition, social media allows to monitor customer feedback, industry trends, and competitors’ activities.…”

Section: Discussionmentioning

confidence: 99%

Mediation of transactive memory capability in relationship of social media usage and job performance

Feng,

Madni

2024

Front. Psychiatry

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This study explores the role of transactive memory capability as a mediator in the relationship between social media usage and job performance. Drawing on transactive memory theory, we hypothesized that individuals who use social media more intensively for task-oriented purposes and relationship building are more likely to develop transactive memory capability, which in turn enhances their job performance. A survey was conducted among 816 employees in China from various industries to collect data on their social media usage patterns, transactive memory capability, and job performance. Results from structural equation modeling indicate that social media usage has a positive impact on job performance. Additionally, transactive memory capability mediates the relationship between social media usage and job performance. This study has contribution in literature by demonstrating the beneficial effects of social media usage on the development of transactive memory capability and job performance. It is suggested that social media usage can be used a valuable tool for enhancing performance of employees. Employees should gain an understanding of how social media fosters the development of transactive memory capability to utilize it more effectively. These findings also suggest that the way individuals use social media can influence their ability to access and share knowledge within their social networks, ultimately impacting their job performance.

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“…External social media utilization is the deployment of social media for communication between an organization and its external stakeholders such as its customers (Mpandare & Li, 2020). Nonetheless, there is a lack of research on these two types of social media performance in both developed and developing countries, especially internal social media (Alhamami et al, 2023;Mpandare & Li, 2020). Based on the researcher knowledge so far, there is no study between internal and external social media usage together and SMEs performance.…”

Section: Social Media Usage and Smes Benefitsmentioning

confidence: 99%

Social Media Utilizations in SMEs Context: Review Paper

Alnadi

2023

ijcsrr

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Numerous comprehensive investigations have been carried out regarding social media usage, yet the factors driving its adoption within organizations, particularly small and medium-sized enterprises (SMEs), remain unclear. Specifically, internal, and external social media usage. Previous studies have predominantly concentrated on individuals or the use of social media by large corporations. As a response, the present review seeks to provide an encompassing perspective on the utilization of social media and its advantages for SMEs. It systematically combs through pertinent research articles on the integration of social media within SMEs, drawing from reputable databases like Web of Science and Scopus. This search employs specific keywords such as (“social media” OR “Facebook” OR “Twitter” OR “Instagram” OR “social networking sites” OR “External social media” OR ” Internal social media”) AND (entrepreneur* OR “SME” OR “small business” OR “small and medium”). The ensuing articles scrutinized in this review delve into the subsequent aspects: (1) the objectives driving social media employment in SMEs, (2) the publication year, (3) authors’ nationalities, (4) publishing journals, and (5) how the present research enriches the existing literature by furnishing an exhaustive assessment of viable options and pinpointing gaps in research. Consequently, this exploration offers researchers and innovators enticing prospects to cultivate new strategic implementations by extensively examining the significance of social media and its multifaceted advantages across various dimensions of SMEs.

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The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia

Cited by 6 publications

References 84 publications

The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation

The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation

Mediation of transactive memory capability in relationship of social media usage and job performance

Social Media Utilizations in SMEs Context: Review Paper

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