The mediatization of the knowledge based economy: An Australian field based account

Rawolle, Shaun; Lingard, Bob

doi:10.1515/comm.2010.015

Cited by 17 publications

(16 citation statements)

References 18 publications

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“…For example, in a Bloomberg's financial news article entitled "Made-in-London Scandals Risk City Reputation as Money Center," it is speculated that London may be risking losing its status as the world's top financial centre "as the $360 trillion interest-rate fixing probe follows a series of market abuses by banks that eroded trust in a city already shrinking faster than rivals" (Crowley and Choudhury 2012). This illustrates that branding has a strong tie with both economic realities and the increasing mediatisation of the economy (Rawolle and Lingard 2010).…”

Section: City Branding As a Strategic Toolmentioning

confidence: 87%

City Branding as a Response to Global Intercity Competition

Anttiroiko¹

2014

Growth and Change

103

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Globalisation is dramatically changing the context of urban communities and the premises for urban development policy. In the context of global intercity competition, cities' major goal is to increase their competitiveness, in which the positioning and attractiveness of a city have a critical function. Attraction‐oriented development strategies aim at effective absorption of external resources from the global space of flows. At the core of attraction strategy are business promotion activities with appealing incentives, but it is assumed that such a competition is risky and may lead to a race to the bottom. Therefore the emphasis is increasingly on less costly and more synergistic city marketing, which utilises city branding and “city profiling” that aim at attract high value‐adding services or high‐tech firms. This paper proposes a city attraction hypothesis that states that global intercity competition is essentially about a city's ability to attract the highest possible value from global flows of values in order to promote urban development. The result of such a global intercity competition determines cities' functions and positions in the global division of labour and thus in the global urban hierarchy, and ultimately determines their ability to increase prosperity and welfare in urban communities.

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Section: City Branding As a Strategic Toolmentioning

confidence: 87%

City Branding as a Response to Global Intercity Competition

Anttiroiko¹

2014

Growth and Change

103

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“…Hjarvard (2009) identifies mediatisation as the 'process whereby society to an increasing degree is submitted to, or becomes dependent on, the media and their logic ' (p. 160). While acknowledging that this is not without complications (Hacking, 1999;Rawolle & Lingard, 2010), Rawolle (2010) suggests 'mediatisation can be conceptualised as a set of identifiable practices' that can systematically impact the practices of individuals, groups, and systems (p. 22). While links could be made to Bourdieu's notion of the journalistic field and the capitals and habitus of the actors, this paper focuses on media logics.…”

Section: Introductionmentioning

confidence: 99%

Understanding media mentalities and logics: institutional and journalistic practices, and the reporting of teachers’ work

Baroutsis

2017

Discourse: Studies in the Cultural Politics of Education

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“…We see the effects of globalization in the spread of technology leading to innovations in classrooms, such as the growth of the iPad, tablet computers, and smart boards, and in the borrowing of kinds of stories about education policy, such as the spread of coverage about school choice in education or test-based forms of educational accountability. This chapter assumes that mediatization refers to both of these processes, but in ways that imply the growing dependence of education and education policy on the media (new technologies and journalism), and the reduced autonomy of education from changes in the media and from the impact of the logics of the field of journalism (Lingard and Rawolle 2004;Rawolle and Lingard 2010). In a later section of the chapter, we introduce an additional meaning of mediatization of education involving representations and images.…”

Section: Introductionmentioning

confidence: 99%

“…As our own research focuses on the effects of journalism on education policy, our focus for the later sections of the chapter will be on mediatization as the first process. More specifically, the focus will be on the cross-field effects of the field of journalism on the field of education policy, nationally and globally (Lingard and Rawolle 2004;Rawolle and Lingard 2010).…”

Section: Introductionmentioning

confidence: 99%

26. Mediatization and education: a sociological account

Rawolle¹,

Lingard²

2014

Mediatization of Communication

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This chapter presents an account of the mediatization of education policy through a focus on the development and uptake of the knowledge economy discourse in national education policy and research settings. During the late 20 th and early part of the 21 st century, Australia, like other nation states around the globe, came to adopt the knowledge economy discourse as a kind of meta-policy that would help connect a variety of statistical indicators and provide direction for a number of policy areas, including education, science, and research funding. In Australia the adoption of a knowledge economy discourse was preceded by coverage from specialized sections of the quality print media, discussed broadly as a debate about the social contract that was afforded to fields charged with developing and producing national capacities for knowledge production. Such a debate mirrored similar claims by Michael Gibbons in the late 1990s, where he argued for a new social contract between science and society. Given the media coverage surrounding the uptake of the knowledge economy discourse and the promotion of the concept by the OECD, this chapter presents an account of the emergence of the knowledge economy discourse through a focus on the mediatization of the concept. The broad argument presented in this account is that what could be called "mediatization effects", related to the promotion and adoption of policy concepts, are variable, and reach the broader public in inconsistent, time-bound, and sporadic patterns. In order to understand mediatization effects in respect of policy, the paper draws on a broad Bourdieuian informed conceptual framework to understand different kinds of fields, their logics of practice, and importantly here, cross-field effects. Specifically, the focus is on those cross-field effects related to the impact of practices within both national and global fields of journalism on national and global fields of education policy. While the case is an Australian one, the account explores general and more broadly applicable ways to understand links between the globalization and the mediatization of policy.

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The mediatization of the knowledge based economy: An Australian field based account

Cited by 17 publications

References 18 publications

City Branding as a Response to Global Intercity Competition

City Branding as a Response to Global Intercity Competition

Understanding media mentalities and logics: institutional and journalistic practices, and the reporting of teachers’ work

26. Mediatization and education: a sociological account

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