“…The willing victim mythology The concept of medicalization, defined as the process by which non-medical issues are reconceptualized as medical problems, has often been used by scholars in a variety of fields to criticize how medicine, as a social institution, exercises social control (Conrad, 1992). The specific topics presented in the special issue include the implications of defining women's sexual pain as a form of female sexual dysfunction (Farrell & Cacchioni, 2012), how notions of "healthy sex" have been incorporated into anti-aging discourse (Marshall, 2012), and how discourse on the vaccination for HPV has pathologized nascent sexual relationships as a threat to future sexual health (Polzer and Knabe, 2012). Together, these articles provide an overview of research on contemporary practices and consequences of medicalization, but the special issue is also notable for including rhetorical analysis as an analytic strategy and because the editors' and contributors' primary purpose for publishing articles on the medicalization of society was to encourage sexologists to renegotiate their disciplinary boundaries in an effort to complicate and challenge the medicalization of sexuality.…”