The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences

Sparking conversations: Editors’ Pick with commentaries and thematic article compilations

“…The second commentary is by Davis and Drolet (2022) and it reviews literature on memory effects among aging consumers. It also compares findings reported by Si and Dai (2022) on aging consumers with the more extensive findings in the broader literature on effects of aging and suggests future research ideas.…”

“…In this issue, we feature a lead article by Si and Dai (2022) on how memory biases can impact time perception as the "Editors' Pick" and two commentaries on it-one by Tu and Soman (2022) and the other by Davis and Drolet (2022). While we are excited by all the papers we publish, on occasion, when we come across papers that present provocative findings on understudied topics that have the potential to spark conversation, we will be featuring such editors' pick articles and commentaries.…”

“…The paper by Si and Dai (2022) introduces the concept of memory brackets and proposes that consumers who use larger memory brackets, such as older consumers, may perceive objectively more distant events to be subjectively closer in time. It is possible consumers who access larger memory brackets think of different events from those consumers who access smaller memory brackets do or using a larger memory bracket results in their picking the most vivid events and vividness makes these events feel subjectively closer even though they are objectively more distant.…”

“…The first commentary is by Tu and Soman (2022) and it reviews in detail findings in the time perception literature. It discusses other factors that impact subjective perceptions of time, compares methods used by Si and Dai (2022) with those used in the time perception literature, and suggests ideas for future research. The second commentary is by Davis and Drolet (2022) and it reviews literature on memory effects among aging consumers.…”