2009
DOI: 10.1080/14650040802693515
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The Metamorphosis of Metaphors of Vision: “Bridging” Turkey's Location, Role and Identity After the End of the Cold War

Abstract: During the Cold War, "buffer" or "bastion" seemed a popular metaphor to describe Turkey. After the Cold War, "bridge," (and, to some extent, the "crossroad") metaphor started to dominate the Turkish foreign policy discourse. This article traces the use of "bridge" metaphor in this discourse in the post-Cold War period by the Turkish foreign policy elite. It develops two arguments. First, the word bridge is a "metaphor of vision" combining Turkey's perceived geographical exceptionalism with an identity and a ro… Show more

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Cited by 60 publications
(26 citation statements)
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“…It has also been stated that the purpose of using metaphors in foreign policy has been to make difficult or unfamiliar concepts more accessible (Shimko, 1994). Along these lines, Yanik (2009) explains that numerous countries have been associated with the metaphor of a bridge to install a sense of national exceptionalism. These views on the use of metaphors in international relations represent the starting point of understanding the more recent example of the Atlantic Bridge.…”
Section: What Is the Atlantic Bridge?mentioning
confidence: 97%
“…It has also been stated that the purpose of using metaphors in foreign policy has been to make difficult or unfamiliar concepts more accessible (Shimko, 1994). Along these lines, Yanik (2009) explains that numerous countries have been associated with the metaphor of a bridge to install a sense of national exceptionalism. These views on the use of metaphors in international relations represent the starting point of understanding the more recent example of the Atlantic Bridge.…”
Section: What Is the Atlantic Bridge?mentioning
confidence: 97%
“…Since the end of the cold war a debate started as to what should be Turkey's foreign policy identity in the constantly shifting regional and global balances. One very commonly accepted idea in the post-cold war foreign policy discourse was that Turkey was a 'bridge' between different civilizations and East and West (Yanik, 2009). Turkish policymakers liked using the 'bridge' metaphor which not only granted 'uniqueness' and 'exceptionalism' to Turkish identity, but also legitimized a 'go-between' position between different worlds or civilizations (Yanik, 2009: 532).…”
Section: Turkey's Search For a Role In Arab -Israeli Conflicts 375mentioning
confidence: 98%
“…First, this illustrates the inextricable link between state and non‐state actors such as popular culture producers in managing the nation brand. Second, these applications of popular geopolitics, in the name of crafting a cosmopolitan brand identity, entrenched Turkey further as the East‐meets‐West and as the familiarly exotic (Yanik, ), the reflection of which can be observed in a plethora of platforms, the most well‐known of which is Turkey's quest for EU membership (Kemming and Sandikcı, ).…”
Section: Turkey As a Nation Brandmentioning
confidence: 99%
“…In Saudi Arabia alone, 85 million viewers tuned in for the finale of Noor (Salamandra, ). While The valley of the wolves , a series focused on counter‐Western/counter‐hegemonic narratives featuring Middle Easterners as heroes (see Yanik, ; Kraidy and al‐Ghazzi, ), has a distinct consumer base particularly in the Middle East, dramas such as Aşk‐ı memnu (Forbidden love) and conspiracy‐drama Ezel appeal to a wider audience.…”
Section: Brand Culture and The Transnational Movement Of Soap Operasmentioning
confidence: 99%