The Metaphors and Its Critical Analysis in COVID-19-Related Cartoons

Wang, Yiqing

doi:10.4236/ojml.2021.114041

Cited by 6 publications

(9 citation statements)

References 4 publications

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“…On the contrary, we welcome it to our body ( 28), ( 31), (36), and as hospitable hosts we try to satisfy its demands (29) not realising the danger it brings. The new (extended) ele-ments in the source domain are: human immune system is a host (34), (35); microbes are residents in the body (30); nose, eyes, and mouth are the doors (entrance) for the virus (32). The connotations of the names of the virus are neutral, such as 'visitor' ( 33), e.g.…”

Section: <…> An Important Part Of the Next Phase Of The Pandemic -Lea...mentioning

confidence: 99%

“…A language-based approach to understanding the public comprehension of contagious diseases has been successfully used in numerous research studies. Our findings are based on previous studies on the use of metaphors for conceptualising contagious diseases in media discourse: the negative effect of metaphor on the recovery of AIDS patients (Sontag, 1989), newspaper coverage of the bird flu (Ungar, 2008), reflections about the role of mass media in pandemic communication (Nerlich & Koteyko, 2011), media representation of Zika outbreak in Brazil (Ribeiro et al, 2018), linguistic analysis on COVID-19 metaphors (Abdel-Raheem, 2021; Bates, 2020; Oswick et al, 2020;Wang, 2021). Used in a specific context and for a certain target audience, the metaphors become helpful and powerful means of comprehending such complex phenomena as infectious diseases.…”

Section: Introductionmentioning

confidence: 99%

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COVID-19 Metaphoric Blends in Media Discourse

Bylytsia

Bilyk

Doichyk

et al. 2022

StALan

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The study aims at describing COVID-19 metaphorical representations in media discourse. The analysis of conceptual metaphors in political and medical discourse enables a reconstruction of metaphorically based knowledge of coronavirus in English speech communities. Being produced by world political leaders and media presenters these conceptual metaphors influence the socialunderstanding of the novel disease both directly and indirectly. The study is based on the Conceptual Metaphor theory, Conceptual Integration theory and Discourse analysis. The range of the target domain COVID-19 includes the following source domains: WAR and PERSON. The latter is further elaborated as GUEST, INTRUDER, ENEMY, CRIMINAL, SPY, TEACHER. The focus is on the cross-space mappings which present the sets of systematic correspondences between the target and source domains. The novel conceptualisations based on the conventional use of metaphoric patterns are analysed within the framework of the following cognitive devices: extending, elaboration, questioning, and combining. The conceptual blends and emergent structures that provide additional layers of COVID-19 interpretation are represented by means of Conceptual Integration Networks, namely, double- and multiple-scope models. The analysis reveals that the conceptual metaphor COVID-19 PANDEMIC IS WAR is mostlyrepresented in political discourse that refers to the disease as a general threat to the world. In medical discourse the metaphor COVID-19 IS PERSON is objectified, with further elaboration of the source domain. The correlation COVID-19 IS TEACHER reveals positive connotations of the phenomenon.

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Section: <…> An Important Part Of the Next Phase Of The Pandemic -Lea...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

COVID-19 Metaphoric Blends in Media Discourse

Bylytsia

Bilyk

Doichyk

et al. 2022

StALan

View full text Add to dashboard Cite

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“…Comics in social media can depict social, bodily, and geographic boundaries that have been limited by pandemics, reconfiguration of social interactions, and emotional responses to things like physical distancing and risk of infection by harnessing the power of visuals and portraying multiple perspectives. Most of the COVID-19 pandemic cartoon themes use anthropomorphic and figurative means to depict government acts, medical forces' desperate resistance, and the virus's global impact (Wang, 2021).…”

Section: Comics As Social Media Criticism…mentioning

confidence: 99%

Comics as Social Media Criticism of Community Activities Restrictions Enforcement Due to COVID-19 in Indonesia

Audinovic

Nugroho

2021

muharrik

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The Government's policy in dealing with COVID-19 cases, namely in the implementation of Community Activities Restrictions Enforcement (PPKM) with various inconsistent rules, has triggered criticism from the public, especially comic artists. Through Instagram, PPKM-themed comics are spread and getting much attention from the public. This study aimed to find out how the use of comics as social criticism in the implementation of PPKM. This study applied a critical metaphor analysis in analyzing the metaphors that appear in voicing the aspirations of opinions and social criticism. The sample selection was based on the comics with the highest engagement from the specified theme. The results showed that 50 comics were criticizing the PPKM policy from 20 accounts. The creators raised six significant metaphors, including PPKM as a prison, PPKM as many types of models, PPKM as a form of greed, Covid-19 is described in social class, the Government is heroes PPKM as a form of arrogance. Criticism with satire and humour has received many likes and comments, increasing the sense of social solidarity. The form of criticism on Instagram cannot be underestimated because it has great power to change government policies. Keywords: Critical Metaphor Analysis; Instagram; Political Comics; PPKM; COVID-19

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“…Studies have been made, for example, on the metaphors used to frame and describe COVID-19 in newspaper articles, e.g., Cruz (2020), and social media posts, e.g., Colak (2022). In a similar vein, COVID-19-related multimodal metaphors have also been studied descriptively in Chinese editorial cartoons, e.g., Xiao and Li (2021), Chu (2022), Wang (2021), and Spanish ones, e.g., Filardo-Llamas (2021). What these studies reveal, however, is the lack of literature focusing on more nuanced and localized Philippine contexts with a specifically diachronic perspective.…”

Section: Introductionmentioning

confidence: 99%

(De-)Monstering COVID-19: a diachronic study of COVID-19 virus multimodal metaphors in Philippine editorial cartoons, 2019–2022

Manalastas

2023

Preprint

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In recent years, the COVID-19 pandemic has been studied extensively through the lens of conceptual metaphor theory. However, only one study has focused on the metaphorization of the COVID-19 pandemic in a strictly Philippine milieu. None so far has published on pandemic- related multimodal metaphors in Philippine media, let alone shed light on these through a diachronic perspective. Using conceptual metaphor theory and visual metaphor identification procedure, this study analysed 203 pandemic-related editorial cartoons published by a Philippine national publication from December 2019 to February 2022. It investigated the diachronic conceptualizations of the conceptual domain COVID-19 VIRUS in the Philippines as captured by the neutralizing or ‘de-monstering’ of the virus from the COVID-19 IS A MONSTER to the COVID-19 IS A LIVING ENTITY multimodal metaphor. It argued that the trends of metaphorization correlate with the shifting sociocultural and political attitudes towards the COVID-19 pandemic as a global and local healthcare crisis. Essentially, this study not only explored the dynamics between media and cognition, but it also analysed how the multimodal metaphorizations of COVID-19 reflect Filipino socio-political realities and cultural underpinnings during turbulent times.

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The Metaphors and Its Critical Analysis in COVID-19-Related Cartoons

Cited by 6 publications

References 4 publications

COVID-19 Metaphoric Blends in Media Discourse

COVID-19 Metaphoric Blends in Media Discourse

Comics as Social Media Criticism of Community Activities Restrictions Enforcement Due to COVID-19 in Indonesia

(De-)Monstering COVID-19: a diachronic study of COVID-19 virus multimodal metaphors in Philippine editorial cartoons, 2019–2022

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