The method of kinetic typography communication

This paper traces the development of a new semiotic mode, kinetic typography. Kinetic typography began with the experiments of filmmakers like Len Lye and Norman McLaren. Later, film title designers like Saul Bass and Pablo Ferro drew on the shapes of letters with inventive metaphors -serifs, for instance could make letters walk, because they can stand for shoes as they are elongated horizontals on which something stands. In Saul Bass' titles for Hitchcock's Psycho, the splitting of letters became a metaphor for the split mind of the film's main character. Such inventions eventually became part of a lexicon of clichés drawn on by designers across the world. Eventually, researchers and software designers began to formalize and systematize the language of kinetic typography, and the fruit of their work is now widely available, not only to specialists, but also to anyone who uses PowerPoint or Adobe AfterEffects, even though users may not always be aware of the lexico-grammatical rules which underlie the menus they choose from. And computers, being agnostic as to the kind of "objects" their operations operate on, apply these grammars to letters as well as other graphic forms, thus consolidating the multimodality of the language of movement. The second part of the paper discusses these formalizations, drawing on the kinetic design literature. Based on M.A.K. Halliday's transitivity theory, it sketches the outlines of a systemic grammar of movement that can make the meaning potential of kinetic typography explicit. The paper concludes with an analysis of art works created by David Byrne which use PowerPoint as a medium. Using PowerPoint's relatively simple movement grammar, Byrne has nevertheless succeeded in using movement creatively, giving us a glimpse of a future of creative writing which has kinetic typography at its very centre.

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“…Möhler, Osen, and Harrikari 2004;Minakuchi and Tanaka 2005;Uekita, Sakamoto, and Furukuta 2000) in ways we will deal with below.…”

Section: Emerging Uses Of Kinetic Typographymentioning

confidence: 98%

Notes towards a semiotics of kinetic typography

Leeuwen

Djonov

2015

Social Semiotics

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“…However, kinetic typography features not only the properties of written language but also those of oral language for two main reasons. First, although kinetic typography presents what a writer has written, it can represent the content in a manner that emphasizes certain parts and delivers the author's emotion and intention effectively as if the words were spoken by the writer, thereby promoting communication (Uekita, Sakamoto, & Furukata, 2000). Kinetic typography can represent the text in a variety of ways; it can change the location, size, shape, and font of letters and control the amount and speed of displayed texts.…”

Section: Learning Implication Of Kinetic Typography From the Perspect...mentioning

confidence: 99%

What drives the learning benefits of moving text? A theoretical discussion for learning implications of kinetic typography

Lee¹,

Park

2023

Humanit Soc Sci Commun

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Moving text or kinetic typography can be effectively utilized in instructional message design because moving text in a presentation not only attracts the learner’s attention rapidly but also delivers content effectively, thereby promoting learning. For optimal pedagogical application of such technology, it is necessary to investigate which properties and potentials of kinetic typography lead to learning benefits. This paper theoretically explores the learning advantages and instructional implications of kinetic typography based on the properties of oral language and written text (conceptualized as ‘orality’ and ‘literacy’, respectively) because moving text has properties that derive from both literacy and orality. The discussion implies that a critical learning benefit of moving text is not from the movement itself but from ‘a shared thinking process’ between instructor and learner through sequential presentation of text along with the logical flow within the learning content, which is similar to oral language.

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“…Different typefaces have been found to convey different emotions (Bork, 1983;Mackiewicz & Moeller, 2004). Related to this, in many contemporary text editing application, like email (Uekita et al, 2000), chatting and IM (Instant Messengers) (Bodine & Pignol, 2003), dynamic text or "kinetic typography" has become a common interface feature for expressing emotion. Consequently, applications have been developed to support dynamic text editing ("Kinedit").…”

Section: Introductionmentioning

confidence: 99%

Design and Usability Evaluation of Foot Interfaces for Dynamic Text Editing

Kim

Kaber

2008

Proceedings of the Human Factors and Ergonomics Society Annual

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The objective of this study was to design and evaluate the use of foot pedal controls for dynamic text editing. An experiment was conducted to assess whether the new foot control method would improve editing performance, compared to conventional mouse use, and to identify specific types of foot control most convenient for users. Four prototype methods involving use of two foot pedals vs. one pedal with zero-order or first order control were developed and tested against mousing in an editing task with dynamic changes in text size (e.g., instant messaging). Prototype methods involving first order control were found to be comparable to the mouse method in task completion time, accuracy and subjective workload. Among the four prototypes, foot control using two pedals with first order control was superior to the other methods, in performance. Consequently, foot pedals may be effectively utilized in computing operations, particularly dynamic text editing tasks, as an alternative or additional input device. Furthermore, such methods may be particularly suited for special populations.

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The method of kinetic typography communication

Cited by 6 publications

References 1 publication

Notes towards a semiotics of kinetic typography

Notes towards a semiotics of kinetic typography

What drives the learning benefits of moving text? A theoretical discussion for learning implications of kinetic typography

Design and Usability Evaluation of Foot Interfaces for Dynamic Text Editing

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