The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products

Castaldo, Sandro; Perrini, Francesco; Misani, Nicola; Tencati, Antonio

doi:10.1007/s10551-008-9669-4

Cited by 503 publications

(417 citation statements)

References 53 publications

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“…Several scholars observed that stakeholders tend to favor relationships with companies that are more aligned to their expectations. For example, CSR practices tend to increase customers' trust (Castaldo et al, 2009); responsible consumers are willing to pay a premium price for more sustainable products (Brown and Dacin, 1997); employees are attracted and motivated by companies that are environmentally and socially conscious (Brammer et al, 2007); policy makers may reduce their regulatory, legislative, or fiscal pressures for responsible companies (Hillman and Keim, 2001); and sustainable firms can attract financial investors (Doh et al, 2010). The benefits for firms are expected to depend on the capacity to respond to and influence stakeholders (Barnett, 2007).…”

Section: Environmental Performance: Process Versus Outcomementioning

confidence: 99%

Unraveling the effects of environmental outcomes and processes on financial performance: A non-linear approach

Misani

Pogutz

2015

Ecological Economics

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144

151

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We examine the roles of the outcome and process dimensions of environmental performance in determining financial performance as measured by Tobin's q. Outcomes refer to the impacts of the firm on the natural environment, while processes are the firm's actions to reduce these outcomes. We focus on a specific outcome-carbon emissions-and suggest that it affects Tobin's q non-linearly. We find that firms achieve the highest financial performance when their carbon performance is neither low nor high, but intermediate. We also find that environmental processes moderate this relationship as they reinforce firms' financial performance through improved stakeholder management. This mixed picture suggests that firms do not generally internalize the costs of poor carbon performance, but those that stand out in both environmental outcomes and processes achieve net financial benefits. These findings are based on a sample of carbon-intensive firms that disclosed their greenhouse gas (GHG) emissions through the Carbon Disclosure Project from 2007 through 2013.

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Section: Environmental Performance: Process Versus Outcomementioning

confidence: 99%

Unraveling the effects of environmental outcomes and processes on financial performance: A non-linear approach

Misani

Pogutz

2015

Ecological Economics

Self Cite

144

151

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“…Existing research provides a number of ways in which CSR activities enhance relationships with consumers, such as increased trust and loyalty towards retailers (Castaldo et al 2009), as well as a disposition to pay higher prices for products (Laroche et al 2001;De Pelsmacker et al 2005). Additional outcomes include greater purchase intentions (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving

2014

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Previous research demonstrates that consumers support firms' CSR activities, and increasingly demand socially responsible products and services. However, an implicit assumption in the extant literature is that the purchaser and the consumer of the product are the same person. The current research focuses on a unique form of socially responsible consumption behavior: giftgiving. Through thirty depth consumer interviews, we develop a typology of consumers based on whether consumers integrate CSR-related information into purchases, and whether the purchases are for themselves or for others (i.e., gifts). We find that in some instances, consumers actively avoid purchasing products from socially responsible organizations and do so with the intention of managing their impressions with the gift recipient. This is counter to previous research that suggests consumers often choose to make socially responsible consumption decisions in efforts to satisfy self-presentation concerns. In addition, the decision to engage in socially responsible consumption for oneself but not for others was motivated by a variety of factors including the role of the recipient and a concern over the credibility of socially responsible gifts. Finally, some participants who do not incorporate CSR into their own personal consumption chose gifts based on a variety of CSR activities in an effort to build awareness for socially responsible organizations.

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“…The value of CSR can add to the brand, 2) the ability to strengthen the association with accomplices whose support is fundamental to brand quality, and 3) the ability to make the message more persuading and, in this way, to lessening distrust (Bronn and Vrioni, 2001). On the other hand, furthermore unmistakable results were found concerning the impact of an association's CSR attempts on purchase conduct (Castaldo et al, 2009). In the examination of Mohr et al (2001) for instance customers ensure that they are willing to pay higher expenses for the consequences of associations which possessed with CSR.…”

Section: Theoretical Modelmentioning

confidence: 99%

How corporate social responsibility can effect on the consumers` attitude and behavior?: a conceptual study

Qasim

Siam

Sallaeh

2017

AJER

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Corporate Social Responsibility (CSR) is a marketing tool that significantly affects the consumers' attitude and behavior. The study investigates the positive and negative effects of CSR, consumers' attitude and behavior. Furthermore, examine trust as a mediator between CSR and consumers' attitude and CSR and consumers' behavior also the part of this study. This paper provides companies to understanding regarding the consumers' attitude and behavior about CSR. This study conclude that CSR may be associated with an overall higher performance in positively influence the consumers' attitude and behavior. The CSR is being considered as a showcasing methodology, which adds to the information of administrators and gives more extensive advantages to their organizations by improving an image and building a corporate brand value. The directions in understanding the effect of CSR in fortifying the association with consumers. Contribution/ OriginalityThis paper provides companies to understanding regarding the consumers' attitude and behavior about CSR. The study concludes that CSR may be associated with an overall higher performance in positively influence the consumers' attitude and behavior.

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The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products

Cited by 503 publications

References 53 publications

Unraveling the effects of environmental outcomes and processes on financial performance: A non-linear approach

Unraveling the effects of environmental outcomes and processes on financial performance: A non-linear approach

Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving

How corporate social responsibility can effect on the consumers` attitude and behavior?: a conceptual study

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