1 The pharmacological characteristics of I-adrenoceptor subtypes on adipocytes of various mammalian species, including man, are reviewed. 2 Rat adipocytes possess a homogeneous population of 0-adrenoceptors with properties that clearly distinguish them from 'classic' ,13-and P2-adrenoceptors, although they share certain features with both. Thus, rat adipocyte P-adrenoceptors should be considered as non-pl-non-P2 receptors, like the atypical 1-adrenoceptors found on erythrocytes of turkey, chicken and frog. 3 Preliminary data suggest that adipocyte P-adrenoceptors of guinea pig and swine are different from 'classic' pl-and P2-adrenoceptors as well, whereas in the dog and possibly in the cat, a mixture of Pl-and P2-receptors mediates catecholamine induced lipolysis.