The Modalities of Media II: An Expanded Model for Understanding Intermedial Relations

Elleström, Lars

doi:10.1007/978-3-030-49679-1_1

Cited by 71 publications

(24 citation statements)

References 47 publications

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“…Health risk communication can be transmitted according to different modes of communication. The term mode can be described as a way to be or to do things [ 21 ], and in the context of this review, it refers to how health authorities communicate risk to the public. New modes of communication and media technology have dramatically influenced health risk communication through the way the public seeks health information online and on social media [ 22 ].…”

Section: Introductionmentioning

confidence: 99%

Health authorities’ health risk communication with the public during pandemics: a rapid scoping review

et al. 2021

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Background Responses from the H1N1 swine flu pandemic and the recent COVID-19 coronavirus pandemic provide an opportunity for insight into the role of health authorities’ ways of communicating health risk information to the public. We aimed to synthesise the existing evidence regarding different modes of communication used by health authorities in health risk communication with the public during a pandemic. Methods We conducted a rapid scoping review. MEDLINE and EMBASE were searched for publications in English from January 2009 through October 2020, covering both the full H1N1 pandemic and the response phase during the COVID-19 pandemic. The search resulted in 1440 records, of which 48 studies met our eligibility criteria. Results The present review identified studies across a broad interdisciplinary field of health risk communication. The majority focused on the H1N1 pandemic and the COVID-19 pandemic. A content analysis of the studies identified three categories for modes of communication: i) communication channels, ii) source credibility and iii) how the message is communicated. The identified studies on social media focused mainly on content and engagement, while studies on the effect of the use of social media and self-protective behaviour were lacking. Studies on the modes of communication that take the diversity of receivers in the field into account are lacking. A limited number of studies of health authorities’ use of graphic and audio-visual means were identified, yet these did not consider/evaluate creative communication choices. Conclusion Experimental studies that investigate the effect of health authorities’ videos and messages on social media platforms and self-protective behaviour are needed. More studies are needed across the fields of health risk communication and media studies, including visual communication, web design, video and digital marketing, at a time when online digital communication is central to reaching the public.

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Section: Introductionmentioning

confidence: 99%

Health authorities’ health risk communication with the public during pandemics: a rapid scoping review

et al. 2021

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“…These fields have opened up new avenues for investigating and understanding the mediality of images. One frequently cited text on the topic is W. J. T. Mitchell's 2005 article "There Are No Visual Media" (reprinted in Mitchell 2015; see also Belting 2005;Elkins 2008;Moxey 2013), but there are, especially from the fields of intermedial and multimodal studies, many more elaborated discussions (Bateman et al 2017;Elleström 2019;Wildfeuer et al 2019), which informs our study. The field of word and image studies has likewise furthered the understanding of the image's mediality by extensively researching different types of relations between image and text in various historical and theoretical contexts (Heffernan 2006;Bateman 2014;Williams et al 2019).…”

Section: Journal Of Current Cultural Researchmentioning

confidence: 71%

Seeing Images

Petersson

Dahlgren²

2022

Cult. Unbound

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In the cultural heritage digital archive, descriptive metadata makes images (re)searchable. Text-based searches seek terms that match metadata terms or terms referring to aspects of images that have previously been considered essential to select and describe in metadata terms. Such considerations are bound up with historically changing institutional agendas, ideas about user preferences, and implementation of metadata standards. This study approaches image accessibility from a different perspective. It aims to investigate how the infrastructure of the digital archive, comprising metadata and interface, intervenes with, circumscribes as well as enables, the images’ visibility and knowledge-producing capacity. The starting points are: first, that images in digital archives, exemplified by the online image collections in Alvin and DigitaltMuseum, are mediated, mediating, and “mixed” media objects that simultaneously represent the past and the present; second, that the digital archive in a media history of images functions as both a tool and an object of research. Using the platforms as tools of research, this study is based on test searches that aim to find viable search strategies for mixed media objects. The chosen search terms represent media-historically significant and common traits such as images that are combined with text and images that represent and/or mediate other images. The study discloses that the platforms give both false negatives and false positives. They do not support searches that focus media terms and relations between media elements. These problems are further related both to heterogenous metadata practices and to the simultaneously restricted and broad image concept behind them. As objects of research, both platforms are considered in relation to a future construction of a media history of images, where the digital archive is a particular node. The study demonstrates how the “hypermedial” environment associated with new media is prefigured by media interrelations in analog images – or images that are accessible as mediated through the archive’s interface and as policed by the archive’s metadata structure.

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“…cyberformance (Jamieson, 2008;Dixon, 2007). Video theatre/drama differs so much in all its modalities (material, spatiotemporal, sensorial and semiotic) as well as its contextual and operational qualifying aspects (Elleström, 2021) from theatre performance that we can speak about a new and distinct media product, which tends to establish its own aesthetics and poetics, as it imposes an indexical semiotic layer on top of all signs of a theatre performance and deluges flat screens with indexes of ephemeral prototypes.…”

Section: Online Theatrementioning

confidence: 99%

The Long-term underlying conditions of theatre performance and its symptomatology during the pandemic: chronic untreated Pathologies and temporary remedies

Τιμπλαλέξη¹

2022

ACT

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The COVID-19 pandemic caused alertness to literal and metaphorical pathologies. Attempting an analogy with medical science and drawing upon the notion of pathologia, the pandemic superimposed its own viral layer onto the organism of theatre performance that was already coming to terms with its chronic underlying conditions. The article aims to provide a bigger picture of the pathology/ies of theatre performance (+ studies), to denote the ways in which theatre performance responded to the social prohibitions as well as to underline long-term unresolved inconsistencies and contradictions. It argues that recent remedies may have offered smart ways out of the pandemic but more subtle and chronic issues, such as lack of complicity/cross-disciplinary terminological consensus between theatre and performance studies, tensions in theatre/performance politics, and political correctness need to be scrutinized once again. It highlights the pandemic problems and solutions, such as online theatre, transformation of theatre communication, normalization of the theatre spectator, theatre making in the openair and theatre prosumerization and trace their immediate aftermath. The article concludes by also “reading” vulnerabilities of theatre performance as sources of power that could in fact re-inform the societal and political intentions, enhance resistance to “normalcy” and nurture deviations in theatre performance (+studies).

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The Modalities of Media II: An Expanded Model for Understanding Intermedial Relations

Cited by 71 publications

References 47 publications

Health authorities’ health risk communication with the public during pandemics: a rapid scoping review

Health authorities’ health risk communication with the public during pandemics: a rapid scoping review

Seeing Images

The Long-term underlying conditions of theatre performance and its symptomatology during the pandemic: chronic untreated Pathologies and temporary remedies

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