The Moderated Influence of Perceived Behavioral Control on Intentions Among the General U.S. Population: Implications for Public Communication Campaigns

Abstract

This study reports results from a large population-based survey of U.S. adults showing perceived behavioral control (PBC) moderations of associations between (1) attitude and intention, and (2) perceived norms and intention to engage in six health behaviors. Results are based on data collected from a nationally representative sample of U.S. adults ages 40-70 (N=2,489) and extend understanding of how behavioral theory can be used to guide the design and evaluation of health communication campaigns. OLS regression analyses show evidence for a significant positive PBC moderation of (1) attitude and intention, and (2) perceived norms and intention such that attitude or perceived norms toward the behavior is more strongly associated with behavioral intention among participants reporting higher levels of PBC. Implications for message design and the evaluation of communication campaigns are discussed.

The willingness to consume organic food: A review

“…As a result, a person can have a changing perception of behavioural control depending on the situations. Perceived behavioural control has a motivational implication on behaviour through intentions (Kidwell & Jewell, 2010;Martinez & Lewis, 2016;Rosenthal, 2018;Sommer, 2011). This can be related to the consumer's perception of personal control over what to buy and eat.…”

What drives people's intention toward live stream broadcasting

“…Several studies have been carried out to determine the moderating effect of perceived behavioral control, especially on the relationship between attitude and behavioral intention (e.g. Martinez and Lewis, 2016) and the relationship between subjective norms and behavioral intention (e.g. Martinez and Lewis, 2016).…”

“…Bolduc and Kinnally, 2018;Kinnally and Bolduc, 2020) and also act as a moderating influence on behavioral intention (e.g. Martinez and Lewis, 2016). There has yet to be a study that looks at the role of perceived behavioral control of live stream broadcasters: it is important to study the effects on behavioral intention and the potential moderating effects on the motivation-intention links within the context of live stream.…”

To Comply or Not to Comply: Roma Approach to Health Laws

“…The ongoing focus on disadvantage and victimization may have an effect on the group self-perception and a consequence on its health-related behavior [69]. Skills, abilities, environmental barriers and facilitators of ethnically-based SASGs need to be assessed in order to fully understand when a certain behavior is likely to occur [84]. Social workers and healthcare professionals are able to support changes in behavior by explaining the laws and remodeling the behavioral patterns adopted by Roma, but both groups need to be very culturally competent to do so [85].…”