The Moderating Effect of Perceived Risk on Users’ Continuance Intention for FinTech Services

Abstract

The study’s aim is to investigate how FinTech users’ perceived risk influences their continuance intention to use FinTech services. The new model, which was based on the Expectation Confirmation Model, was created to achieve the study’s aim. The Partial Least Square Structural Equation Model was used to investigate the proposed model and the relationship between the adopted constructs. The sample consists of 802 individual survey responses from northern India from April to June 2022. The proposed model explains 45.4% of the variance in the continuance intention of FinTech users, which is significantly influenced by perceived usefulness and satisfaction. Furthermore, perceived risk, as a moderator, significantly moderates continuance intention through satisfaction and satisfaction through confirmation. However, perceived risk was found to have an insignificant moderating effect on the relationship between perceived usefulness and satisfaction as well as perceived usefulness and continuance intention. The findings provide insights to FinTech service providers about the factors that influence users’ intent to continue using FinTech services.

Using an extended post-acceptance framework to examine consumer adoption of fintech

“…In this research, perceived usefulness refers to whether the consumer believes the fintech service is reliable, safe and easy to use. Based on the past literature, it is justifiable to presume that when consumers believe the technology is beneficial, they will continue to use it (Jangir et al, 2022). We expect that the perceived usefulness of mobile fintech will similarly affect the continuous use of fintech services.…”

“…985). In the field of fintech, perceived usefulness refers to how consumers recognize the efficiency or effectiveness of mobile fintech services (Lim et al, 2019), the perceived benefits of using technology by the PAM (Bhattacherjee, 2001) and the benefits of technology that a user receives (Jangir et al, 2022). Perceived usefulness has been found to be correlated to the adoption of fintech in past literature, as it was validated as an extrinsic factor that motivates consumers to use fintech services (Hasan et al, 2021).…”

“…It was defined as the user’s “subjective probability that using a specific application system will increase his or her job performance” (Davis et al ., 1989; p. 985). In the field of fintech, perceived usefulness refers to how consumers recognize the efficiency or effectiveness of mobile fintech services (Lim et al ., 2019), the perceived benefits of using technology by the PAM (Bhattacherjee, 2001) and the benefits of technology that a user receives (Jangir et al ., 2022).…”

“…Perceived usefulness has been associated with explaining 40–70% of normalized importance (Al-Sharafi et al ., 2022a, b) of the impact on consumers' sustained use of technology services. In another European study, perceived usefulness was concluded to explain 45.4% of the variance in the continuous intention to use fintech services (Jangir et al ., 2022).…”

Impact of the European Green Deal (EDG) on the Agricultural Carbon (CO2) Emission in Turkey

“…However, it has been quite erratic. Settling on a way to work together on green transformation could be seen as a new chance to improve Turkey's stalled and frozen relations with the EU, since the EGD was introduced and Turkey had to change to fit it [32][33][34][35][36][37]. With the EGD, third-party countries with economic ties to the EU, like Turkey, could take steps to adapt to a green transition.…”