The moderating influence of brand image on consumers' adoption of QR-code e-wallets

Hamzah, Muhammad Iskandar; Ramli, Faten Aisyah Ahmad; Shaw, Norman

doi:10.1016/j.jretconser.2023.103326

Cited by 31 publications

(13 citation statements)

References 82 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Our findings revealed that facilitating conditions do not have a significant impact on intentions. One plausible rationale for this phenomenon is the widespread accessibility of essential resources and the growing familiarity of users with QR code technology (Hamzah et al ., 2023). As consumers become increasingly adept at using technology, they encounter minimal challenges when utilising QR code menus.…”

Section: Discussionmentioning

confidence: 99%

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

Koay,

Ang

2024

BFJ

View full text Add to dashboard Cite

PurposeThis study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations.Design/methodology/approachUsing a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analyse the data.FindingsOur findings show that performance expectancy, effort expectancy, social influence, habit and perceived privacy protection have a significant positive influence on intentions. However, facilitating conditions, hedonic motivation and perceived privacy risk do not have a significant influence on intentions.Originality/valueThis study further extends the work of previous studies by using the unified theory of acceptance and use of technology model, with additional two new predictors, namely perceived privacy protection and perceived privacy risk, to understand consumers’ intentions to use QR code menus.

show abstract

Section: Discussionmentioning

confidence: 99%

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

Koay,

Ang

2024

BFJ

View full text Add to dashboard Cite

show abstract

“…Merek merupakan sinyal kualitas yang menciptakan ikatan kepercayaan dengan produsen yang memproduksi produk. Citra merek sangat penting untuk pemasaran di mana konsumen menyimpulkan kualitas suatu produk produk berdasarkan citra merek dan selanjutnya mendorong perilaku pembelian mereka (Hamzah et al, 2023). Citra merek memainkan peran penting mengkomunikasikan atribut produk kepada konsumen, salah satunya adalah kualitas produk (Muslih et al, 2021).…”

Section: R Kualitas Produk Terhadap Keputusanunclassified

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Sukawati,

Pradiani,

Fathorrahman

2024

jiip

View full text Add to dashboard Cite

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian melalui citra merek pada produk sabun Blue Ocean di Jakarta. Penelitian dilakukan dengan pendekatan kuantitatif dengan menggunakan sampel 111 responden, dan dianalisis dengan menggunakan path analysis menggunakan SmartPLs. Hasil penelitian menunjukkan bahwa, kualitas produk dan kualitas pelayanan berpengaruh signifikan terhadap citra merek, kualitas produk dan kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian, dan secara tidak langsung kualias produk dan kualitas pelayanan melalui citra merek berpengaruh signifikan terhadap keputusan pembelian sabun Blue Ocean di Jakarta.

show abstract

“…A cornucopia of studies around the world, including in Malaysia, have investigated the intention to use QR code mobile payment in the past (see for example A. Rosli et al, 2020;Chen, 2018;Chuah & Balachandran, 2019;Hajazi et al, 2021;Hamzah et al, 2023;Ibrahim et al, 2019;Karim et al, 2020;Le, 2022;Lim et al, 2019;Musyaffi et al, 2021;Suebtimrat & Vonguai, 2021;Suo et al, 2022;Tu et al, 2022;Yan et al, 2021). However, there are differences in research determinants, measurement instruments, and samples, leading to mixed and contradictory results.…”

Section: Intentionmentioning

confidence: 99%

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

Wan Nawang,

Syabil Nazhan Ahd.Moess

2023

JMIFR

View full text Add to dashboard Cite

Financial transactions in the digital age have shifted from traditional to digital systems. With the proliferation of smartphones and the internet, cashless payments via smartphone or mobile payment system are becoming more popular. Quick Response (QR) code mobile payment is one of the cashless payment options available today. Using the extended theory of Technology Acceptance Model (TAM), this study investigates the intention of Malaysian Muslim millennials to opt for QR code mobile payment. The study was conducted as a cross-sectional study with a convenience sample. Data was collected through a questionnaire distributed via Google forms on various social media applications. Multiple linear regression analysis was used to analyse the data. The results showed that perceived usefulness, perceived risk, hedonic motivation, and performance expectancy have a significant influence on the intention of Malaysian Muslim millennials to use QR code mobile payment as a payment method. Perceived ease of use and social influence, on the other hand, were not predictors of intention to use QR code mobile payment. This study contributes to filling the gap in the literature on technology acceptance, digital payments, and consumer behaviour. At the same time, this study can serve as a basis for QR code developers and retailers to better understand and serve their customers, and for the government to integrate more QR code applications into many government-provided services.

show abstract

The moderating influence of brand image on consumers' adoption of QR-code e-wallets

Cited by 31 publications

References 82 publications

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Membeli Melalui Citra Merek Produk Sabun Blue Ocean di Jakarta

Predicting intention to use QR code mobile payment among Malaysian Muslim millennials

Contact Info

Product

Resources

About