“…With increased motivation toward goal attainment, greater self-efficacy is also associated with higher goal setting and increased levels of performance as a result (Phillips & Gully, 1997). In the sales domain specifically, extant research suggests that self-efficacy is an individual-level variable that plays an important role in sales performance (e.g., Fournier, Tanner, Chonko, & Manolis, 2010;Krishnan, Netemeyer, & Boles, 2002). Salespeople high in self-efficacy demonstrate higher levels of beliefs in their abilities and are more persistent and engaged as a result (Ahearne, Mathieu, & Rapp, 2005;Bandura, 1986).…”