2007
DOI: 10.1007/s11747-007-0047-z
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The moderating role of institutional networking in the customer orientation–trust/commitment–performance causal chain in China

Abstract: This study uncovers the ignored role of institutional environment for marketing strategy and customer relationship management. Hypothesis tests in a sample of Chinese firms find support that channel networking strengthens the customer orientation-customer trust/commitmentfirm performance (CTP) causal chain. In addition, the results show that government networking moderates this chain in a non-linear fashion. The CTP linkages are most salient when the firm develops a moderate level, rather than a high or low le… Show more

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Cited by 124 publications
(161 citation statements)
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References 55 publications
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“…In particular, the association of organizations' managerial ties (hereafter MT, connections with executives at other businesses, and officials of government agencies) and business performance has drawn many scholars' attention (Acquaah, 2007;Guo, Xu & Jacobs, 2014;Ismail, Ford, Wu & Peng, 2013;Li, Zhou, & Shao, 2009;Luo, Hsu, & Liu, 2008;Park & Luo, 2001;Peng & Luo, 2000;Xin & Pearce, 1996;Zhang, Hu & Gu, 2008).…”
Section: Introductionmentioning
confidence: 99%
“…In particular, the association of organizations' managerial ties (hereafter MT, connections with executives at other businesses, and officials of government agencies) and business performance has drawn many scholars' attention (Acquaah, 2007;Guo, Xu & Jacobs, 2014;Ismail, Ford, Wu & Peng, 2013;Li, Zhou, & Shao, 2009;Luo, Hsu, & Liu, 2008;Park & Luo, 2001;Peng & Luo, 2000;Xin & Pearce, 1996;Zhang, Hu & Gu, 2008).…”
Section: Introductionmentioning
confidence: 99%
“…In comparison with other studies on Chinese guanxi, for example, Park and Luo's study [43] with a sample size of 128 and Chung's [9] with 96, this study merely has 57, which is modest because a larger sample size can lessen possible deviations and increase the reliability and general adaptability of results [49,76]. e conclusions of this research require reconfirmation before being widely applied.…”
Section: Resultsmentioning
confidence: 83%
“…However, it is difficult to determine the actual effects of such a relation on competitive advantages. According to Luo et al [49], a high-degree of political guanxi has substantial hidden danger to the subsequent progress of a project. To maintain a high level of political guanxi, the project leader or the one in charge of the enterprise may have less time and energy to pay attention to the changes in the external environment.…”
Section: E Moderating Effect Of Political Guanximentioning
confidence: 99%
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“…Building strategic relationships with business partners and suppliers not only enables SMEs to access to new technologies, markets, and complementary resources, but also to increase their responsiveness to market changes, fosters great knowledge seeking, and achieve synergetic rents (Carlo et al 2012;Raymond & Bergeron 2008). Studies (Luo et al 2008;Zhang et al 2008) show that the higher level of collaboration in a relationship, the better business performance SMEs can achieve. In relation to the fast growth SME context, empirical research (Barringer et al 2005;Hansen & Hamilton 2011;Uhlaner et al 2013) suggests rapid growth SMEs tend to engage proactively in inter-organizational partnerships to build resources which provide another avenue to high growth.…”
Section: H8mentioning
confidence: 99%