The Moderating Role of Risk Perception on The Relationship Between Satisfaction and Repurchase Intention of Bottled Water in Nigeria: A Research Proposition
Abstract:Abstract. There has been a surge of bottled water consumption globally to date. This phenomenon requires investigation on why consumers intend to repeat purchase the product. While past literature has applied Oliver's expectation disconfirmation theory (EDT) to explain the link between customer satisfactions (CS) and repurchase intention (RI), other studies have reported conflicting findings. Thus, this study argues that risk perception (RP) should be added as a moderating variable between CS-RI which should i… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.