The Moral Disillusionment Model of Organizational Transgressions: Ethical Transgressions Trigger More Negative Reactions from Consumers When Committed by Nonprofits

Hornsey, Matthew J.; Chapman, Cassandra M.; Mangan, Heidi; Macchia, Stephen T. La; Gillespie, Nicole

doi:10.1007/s10551-020-04492-7

Cited by 34 publications

(30 citation statements)

References 50 publications

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“…Applying the MDT lens (Hornsey et al, 2020), our findings suggest that global coverage of charity scandals may not be affecting trust in the nonprofit sector as a whole. Hornsey and colleagues (2020) found that the public lost trust in specific organizations that committed ethical transgressions.…”

Section: Discussionmentioning

confidence: 85%

“…The key finding of the current study is that—contrary to media portrayal and a dominant public narrative—there is no global crisis of trust in nonprofits. Although specific nonprofits that are embroiled in scandals will suffer trust losses (Hornsey et al, 2020), the effects of scandals do not seem to spillover and damage trust in the sector as a whole. Instead, global trust in NGOs has been observed to be increasing slightly over the 9-year period examined here.…”

Section: Discussionmentioning

confidence: 99%

“…A new approach to understanding public responses to charity scandals has recently been proposed: Moral Disillusionment Theory (MDT; Hornsey et al, 2020). Hornsey and colleagues argue that because nonprofits have moral reputations, the public hold them to higher standards than commercial organizations.…”

Section: Moral Disillusionment Theorymentioning

confidence: 99%

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No Global Crisis of Trust: A Longitudinal and Multinational Examination of Public Trust in Nonprofits

Chapman

Hornsey

Gillespie

2020

Nonprofit and Voluntary Sector Quarterly

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Recent high-profile scandals suggest the potential for a crisis of trust in charities, which could have negative consequences for the nonprofit sector as a whole. Although widespread, this crisis narrative has not yet been subjected to empirical examination. To assess the extent to which public trust has changed over time, we examined trust in nongovernmental organizations within 31 countries over nine consecutive years using data from the Edelman Trust Barometer ( N = 294,176). Multilevel analysis revealed that, after allowing for differences in absolute levels of trust and trends across countries, there was actually a small increase in global trust in the nonprofit sector. This increase was sharper among men, people aged below 40 years, and people with higher education, income, and media consumption. Overall, we find no evidence of a crisis of trust in nonprofits; scandals within individual organizations have not affected sectoral trust.

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Section: Discussionmentioning

confidence: 85%

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

No Global Crisis of Trust: A Longitudinal and Multinational Examination of Public Trust in Nonprofits

Chapman

Hornsey

Gillespie

2020

Nonprofit and Voluntary Sector Quarterly

Self Cite

View full text Add to dashboard Cite

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“…Nonetheless, the relative importance of sectoral trust could be alarming for nonprofit practitioners who fear contagion of mistrust after charity scandals within the sector. Although there is evidence that trust can be damaged for nonprofits embroiled in scandal (Hornsey et al, 2020), there is thankfully no evidence that the effects of charity scandals have spilled over to affect trust in other nonprofits yet .…”

Section: Implications For Fundraisingmentioning

confidence: 99%

To What Extent Is Trust a Prerequisite for Charitable Giving? A Systematic Review and Meta-Analysis

Chapman

Hornsey

Gillespie

2021

Nonprofit and Voluntary Sector Quarterly

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Trust is assumed to be important for charitable giving. However, disparate associations have been found, and recent theoretical approaches emphasize motives for giving that do not rely on trust. To resolve this tension, we conducted a systematic review of evidence generated between 1988 and 2020. A meta-analysis of 69 effect sizes from 42 studies sampling 81,604 people in 31 countries confirmed a positive association between trust and giving across diverse measures, r = .22. Meta-regressions showed that organizational ( r = .35) and sectoral trust ( r = .27) were more strongly associated with giving than were generalized ( r = .11) or institutional trust ( r = .14). The relationship was also stronger in non-western (vs Western) countries and in nonrepresentative (vs nationally representative) samples. All evidence was correlational, and few studies measured actual behavior. We discuss implications for theories of trust and for fundraising practice, and highlight critical gaps in evidence.

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“…Similarly, ethical transgressions can lead consumers to boycott a firm's products or services (Balabanis, 2013;Lim & Shim, 2019), protest the firm (Grappi et al, 2013), or even be willing to steal from the firm (Rotman et al, 2018). Notably, these punishing behaviors seem especially likely when consumers expect the company to be ethical (e.g., when a non-profit firm commits an ethical transgression; Hornsey et al, 2020).…”

Section: Consumer Morality: How Impactful Is It?mentioning

confidence: 99%

Do consumers care about morality? A review and framework for understanding morality's marketplace influence

Philipp-Muller

Teeny

Petty

2021

Consumer Psychology Review

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There are many ways consumers' morality has been shown to impact their marketplace behavior. We present a theoretical framework for how to conceive of and study marketplace morality in an attempt to unify these disparate findings. First, we describe two common conceptualizations of marketplace morality: (a) the attributelevel approach (where a product attribute fits within a category that is normatively considered moral) and (b) the person-level approach (where consumers differ in the extent to which they dispositionally value morality). We then introduce a third conceptualization: (c) the attitude-level approach (where consumers differ in the extent to which they see their relevant attitude as based in their morality). Through this approach, we demonstrate morality's predictive utility for consumers' marketplace behaviors and help explain why other research could have found mixed evidence for

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The Moral Disillusionment Model of Organizational Transgressions: Ethical Transgressions Trigger More Negative Reactions from Consumers When Committed by Nonprofits

Cited by 34 publications

References 50 publications

No Global Crisis of Trust: A Longitudinal and Multinational Examination of Public Trust in Nonprofits

No Global Crisis of Trust: A Longitudinal and Multinational Examination of Public Trust in Nonprofits

To What Extent Is Trust a Prerequisite for Charitable Giving? A Systematic Review and Meta-Analysis

Do consumers care about morality? A review and framework for understanding morality's marketplace influence

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