“…Moral conviction evokes powerful feelings of anger and disgust (Mullen & Skitka, ; Ryan, ), motivates greater social distance from and intolerance toward opponents (Skitka et al, ; Wright, Cullum, & Schwab, ), and elicits punitive responses like retribution, vigilantism, and violence (Reifen Tagar et al, ; Skitka & Houston, ; Zaal et al, ). Moralized attitudes also lead citizens to oppose political compromise and reject material incentives (Ryan, ), and they heighten partisan bias, hostility, and division (Garrett & Bankert, ). At the same time though, moral conviction motivates political engagement, cause‐related activism, and courage to stand against injustice despite pressure to conform (Skitka & Bauman, ; Skitka, Hanson, & Wisneski, ; van Zomeren, Postmes, & Spears, ).…”