“…Halpern (2023, p. 5) discovers that there is, indeed, a master narrative for SoTL scholarship, which she labels “the never‐ending cycle of the SoTL redemption story.” As she puts it: “The existing SoTL morphology generates a potentially endless cycle wherein problems beget solutions beget new problems beget new solutions — a cycle of linear progress and constant movement.” And, we might ask, as the author herself asks, what's wrong with that? Isn't this how we, in teaching and learning centers, draw faculty in to use our services?…”