“…Such episodes highlight the need to balance both family and business objectives, underscoring the intricate relationship between a family and business system where unique resources, constraints and processes impact the way a business develops sustainably over time, even amidst disruptions (e.g., Covid-19 or other crises) (Olson et al 2003). This suggests that families have to rethink the use of the local and global resources at hand (Campopiano, Calabrò, and Basco 2020), relying on lessons previously learned (Konopaski, Jack, and Hamilton 2015;Spielmann et al 2021), knowledge (Cabrera-Suárez, García-Almeida, and De Saá-Pérez 2018; Chirico and Salvato 2016), family identity (Fitz-Koch, Cooper, and Discua Cruz 2019), and authenticity (Ranfagni, Runfola, and Sarti 2021), to ensure the firm's continuity, which ultimately feeds into its sustainable development.…”