The motivational drivers behind consumer preferences for regional electricity – Results of a choice experiment in Southern Germany

The Impact of Consumer Environmental Preferences on the Green Technological Innovation of Chinese Listed Companies

“…Existing research on consumer environmental preference mainly focuses on the influencing factors of consumer environmental preference [3,11] and the influence of consumer environmental preference on consumer product choice [12,13]. Consumers' environmental awareness and concern for environmental information are important factors influencing consumer environmental preference, and the higher consumers' concern for environmental information, the higher consumers' environmental preference will be [3,11]. Consumers with high environmental preferences are more likely to make more environmentally friendly product choices, such as choosing green products [14].…”

“…This paper is expected to contribute to the existing literature on consumer environmental preference [3,[11][12][13] with the following points: firstly, few existing studies directly link consumer environmental preferences and corporate green innovation [5,13], and this paper studies the micro-mechanism of China's consumer environmental preference on green economic growth from the perspective of consumer demand, providing theoretical support for green consumption in terms of economic transformation. The study of corporate green innovation in terms of the consumer demand of market participants provides an empirical basis for the expansion of domestic demand, market-oriented reform, and economic transformation.…”